AWS added $301B to its backlog in 12 months, taking it to $496B. Amazon now says AWS could become a $1T annual revenue business. Here is what Amazon sees coming next.

AWS, Azure and Google Cloud just added $200B+ to customer cloud commitments in a single quarter. The total is now at ~$1.5 trillion. This came alongside a sharp acceleration in cloud revenue growth. ​ Here’s the breakdown

Microsoft shares up 15% today after its $100B+ Azure business grew 43% in Q4, and guided 45% next quarter. It added $51B to commercial RPO last quarter. None of it came from frontier model companies. Clearly AI infrastructure spending is translating into growth.

"Marketplace is not complicated. Marketplace is sophisticated.It only becomes complicated if you bring it in the 11th hour." Mira Ayad’s closing line captured our third annual Microsoft Marketplace event last week, with 200+ alliance and Cloud GTM leaders joining live. Five insights stood out:

Microsoft Marketplace sales doubled again in FY26, its third consecutive year — Mira Ayad, GM of Global Marketplace, highlighted this week. That compounds to 8X Marketplace growth from FY23. The drivers underneath it are worth planning around. Here is what stood out in Microsoft Partner GTM Kickoff:

Microsoft's new data: partners who co-sell with its sellers have 84% higher win rates and close 41% larger deals. Yesterday, at MCAPS—Microsoft’s FY27 partner kickoff—the company said co-sell eligibility is now tied to demonstrated capability. So what gets you in the room now? A credential, and a clear push toward Frontier.

LangChain’s marketplace playbook started with one seller, one account and one win. Then it scaled: LangChain became an AWS Marketplace AI Agents and Tools launch partner and won a 2026 Google Cloud Partner of the Year award. Earlier this summer, we hosted a workshop for AI-natives on how to build marketplace revenue. It brought together Karan Singh, who leads Cloud GTM at LangChain; Rob Weidner, who leads alliances at Grafana Labs; Nate Stecz from AWS; and Trunal Bhanse from Clazar. 5 insights you can apply from it:

Microsoft made its strategic direction explicit: “Co-sell is now Microsoft Marketplace-first.” Microsoft is moving from partner-reported impact (PRACR) toward verified Marketplace Billed Sales (MBS). In FY27, Partner Reported Azure Consumed Revenue (PRACR) no longer operates as a broad co-sell mechanism. Marketplace becomes the primary path for co-sell at scale, with transaction credit recognized through MBS.

CRO of a fast-growing AI company told me recently: once his sellers saw that Marketplace + co-sell can strengthen every part of MEDDPICC, there was no going back.

Arrow Electronics stock is up more than 90% year to date. TD SYNNEX is up more than 70%. Ingram Micro, 33%. The 3 biggest IT distributors are among 2026's strongest tech performers. Here is what stood out from their Q2 reports.

90% of companies rely on partners for agentic AI. And 85% plan to expand partner engagement - new BCG research. Here is a breakdown of who customers partner with, and how they choose partners.

100 alliance and cloud GTM leaders joined us last Wednesday morning in New York to discuss one major shift: AWS Marketplace is becoming commercial infrastructure for AI and enterprise software GTM, not just a procurement path.

AI traffic to Shopify tripled YoY. AI-driven orders tripled too. And orders from new buyers through AI channels ran at ~2x the rate of other channels. This data is a preview of what's coming to cloud marketplaces, as agentic AI search and buying becoming a norm.

Commvault's CFO just gave alliance leaders a rare P&L proof point. Hyperscaler agreements were among the drivers behind SaaS margins hitting 70.6%. Commvault, a cyber-resilience company, grew SaaS ARR 38% to $424M in Q1 FY27. That margin sits inside a broader cloud-alliance model: Microsoft is becoming a deeper product and distribution partner, and AWS helped deliver a multi-cloud win.

Kyndryl’s hyperscaler revenue grew 48% to $2B in the last 12 months. The alliance-linked stream is growing >3X the rate of Kyndryl Consult. That gap shows where the growth momentum is.

50% of AI companies are scaling their FDE model as a permanent part of their go-to-market. 38% of them call FDEs a revenue driver. 30% charge customers nothing for the work.

54% of S&P 500 companies talk about AI productivity on earnings calls. Only 2% connect these gains to revenue. That gap barely moved last quarter - and may be the biggest partner opportunity in enterprise AI.

98% of enterprises are increasing AI spend and 81% also plan to raise total tech budgets, up from 65% just six months ago. That comes from Battery Ventures​' latest State of Enterprise Tech Spending survey of senior tech leaders managing $66B+ in annual spend. So the budget signal is hard to ignore.