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Dec 22, 2025
Just as we’ve been tracking the “$2B Marketplace club”, Palo Alto Networks + Google Cloud announced a partnership expansion — and PANW crossing $2B in sales on Google Cloud Marketplace.
Jan 5, 2026
Three numbers defined Cloud GTM in 2025: $531B, 62%, $2B
In 2026 “cloud marketplaces will solidify their role as the app store of the GenAI era” - latest S&P Global Market Intelligence research highlights.
Dec 16, 2025
Riot Games is aiming for 90% of software procurement via Marketplace.
Snowflake hit $2B on AWS Marketplace in 2025 alone, setting a new benchmark.
Marketplace adoption as an indirect sales strategy in SaaS is climbing from 34% to 40% - while reliance on tech partners is also rising.
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Nov 4, 2025
Amazon’s AWS returned to its highest growth rate in nearly three years, posting 20.2% YoY growth on a $132 billion annualized run rate.
Microsoft delivered a blockbuster Q1 FY26 with Azure growing 40% and total commercial RPO exploding to $392 billion—up 51% year-over-year—while revealing capacity constraints will persist through at least June 2026.
Cloud commits just crossed $500B— AWS hit a record $200B alone. Milestones matter, but only if your sellers can turn commits into won deals on Marketplace.
Nov 18, 2025
Cloud commits crossed $500B, reaching $531B. Milestones matter, but only if your sellers can turn commits into won deals on cloud marketplaces.
Oct 13, 2025
Co-sell ≠ “cloud sells for you.”
Oct 6, 2025
Cloud account managers at AWS, Azure, and Google carry quotas that would make most CEOs sweat - often $100M+ a year.
Dec 9, 2025
Enterprise buyers are pragmatically rewriting IT budgets around AI, cloud, and security.
Oct 28, 2025
Here’s a tricky math behind the AI build-out:
Sep 8, 2025
Last week Accenture flipped the switch on its new org model.
Sep 22, 2025
Netskope just showed that a partner-first GTM can win over Wall Street.
Sep 15, 2025
Last week Oracle rewrote the AI-cloud narrative.
Agents won’t sell your product. Smart packaging and GTM will.
If there is one chart that shows how fast the AI ecosystem is knitting itself together, it’s the MCP growth curve.
Sep 29, 2025
NVIDIA and OpenAI just reset the bar for partnership strategy.
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