Enterprise buyers are pragmatically rewriting IT budgets around AI, cloud, and security.

Here’s a tricky math behind the AI build-out:

Last week Accenture flipped the switch on its new org model.

Why some cloud partners capture 60%+ margins while others struggle with single digits comes down to one thing: where they position themselves on the value ladder.

In a market where sales cycles stretched 3-4 weeks and opportunity cost doubled in early stages, partners drive 20% of revenue —playing a critical role in scaling.

Enterprise software budgets are shrinking everywhere except AI and cloud —BCG's new research reveals.

As AI agents start to reshape enterprise workflows, ServiceNow's CEO Bill McDermott offers an early lesson:

Agentic AI is following the same explosive growth path as Gen AI and could unlock $450B by 2028.

While AI launches grab headlines, behind the scenes many well-known companies are rewiring their GTM around partners to capture this higher-value business.