AvePoint grew SaaS revenue 37% YoY to $88.9M in a market where many SaaS vendors are slowing. Their fastest-growing motion? Channel now drives 57% of ARR.

17% jump in a year means that partnerships are now a CEO-level transformation lever, not a side program.

Marketplace adoption as an indirect sales strategy in SaaS is climbing from 34% to 40% - while reliance on tech partners is also rising.

Here’s a tricky math behind the AI build-out:

NVIDIA and OpenAI just reset the bar for partnership strategy.

Why some cloud partners capture 60%+ margins while others struggle with single digits comes down to one thing: where they position themselves on the value ladder.

In a market where sales cycles stretched 3-4 weeks and opportunity cost doubled in early stages, partners drive 20% of revenue —playing a critical role in scaling.

Weren't cloud marketplaces supposed to disrupt distributors? Actually, AWS data shows distributors could be the fastest way to grow in Cloud GTM.

83% of companies plan to expand their ecosystems in the next 3 years, yet only 36% consistently measure partner performance.