CrowdStrike hit ~$1.5B in TCV on AWS Marketplace last year, growing ~50% YoY. Even at scale, marketplace revenue isn’t slowing down. It’s compounding.

Everyone says you need CEO buy-in for partnerships. Workiva’s CEO just showed what it actually looks like — and it’s more deliberate than most realize.

Workiva is the type of SaaS company AI could disrupt. Reporting + compliance + governance is where AI is moving fast.

JFrog’s cloud business crossed $243M in revenue (up 45% YoY) driving overall growth to 24%.

90% of transactions through partners. 50%+ co-selling with all three hyperscalers.

Rule of scaling in 2026: you don’t scale alone.

When Laura Ripans joined Datadog in 2019 as cloud alliances employee #1, the company had zero partnership motion.

Snowflake hit $2B on AWS Marketplace in 2025 alone, setting a new benchmark.

Riot Games is aiming for 90% of software procurement via Marketplace.