In our conversation, Google Cloud's Rayn Veerubhotla, Managing Director of Partner Engineering, also unpacked the tectonic shifts happening in professional services and revealed how Google's ecosystem is designed to help enterprises manage the coming agent explosion.

The AI Agent Marketplace: An "App Store" Moment for the Enterprise

The true game-changer for deploying agents at scale is the AI Agent Marketplace. Rayn Veerubhotla described it as the central hub where customers can discover, find, and deploy agents from a wide range of providers, including both Google and its vast partner network. This marketplace streamlines procurement and acts as the primary distribution channel for the new agent economy.

To accelerate this journey, Google also offers Agentspace with a suite of its own pre-built agents.

"Agentspace is our effort not only to give you that infrastructure to build agents, but give you some pre-built agents so that you can get started on the agentic journey much faster," Rayn explained.

These include powerful tools like enterprise knowledge search for breaking down data silos and NotebookLM for deep, document-based reasoning.

The AI Journey: From POCs to Production Workflows

Rayn outlined a rapid evolution in the enterprise AI journey.

"If you look at 2023, that's when generative AI became prime time... mostly POCs," he said. "At 2024... some earlier actors moving systems into production scale deployments... As you look to 2025, it's all about agent workflows."

This rapid move from experimentation to production brings a new set of opportunities and challenges. With the expectation that there will be "more agents than physical employees in organizations very soon," the primary obstacles are no longer about just building the tech.

"I see two things as the major obstacles to roll out this agentic workflows at scale," Rayn noted. "First and foremost is security... The second area that is very important is governance."

Organizations need structured frameworks for version control, preventing "rogue agents," and ensuring traditional access controls and compliance are respected in this new, dynamic world.

The Great Services Transformation

The fundamental business model for service partners is changing. Custom development is evolving, coding requirements are shifting, and the way clients consume knowledge is being reinvented. This requires a major pivot.

"The typical opportunity for a services partner is changing," Rayn explained. "One of the ways they have to... get through this is by packaging the IP that they have into agentic workflows, agents that they can monetize."

Major system integrators are already deep into this transformation.

"I've seen every one of the large SIs, Accenture, Deloitte, so on and so forth all following this path," Rayn confirmed. "Already we have seen a lot of our 1000+ agents... came from our large SIs."

This is their effort to turn years of accumulated knowledge into deployable, scalable solutions.

The Breakthrough in Service Scalability

Unlike traditional consulting where growth is limited by human hours, agent-based services offer a paradigm-shifting economic model.

"The services space with agents is infinitely scalable," Rayn stated. "You can scale your agents like almost infinitely." This allows service companies to move from selling time to selling outcomes, packaging their expertise into repeatable, revenue-generating solutions that operate 24/7.

The Agentic AI Opportunity is Here for Everyone

For alliance leaders and partners of all types, the message is clear: this is a foundational shift you cannot afford to ignore.

"It doesn't matter what type of partner you are... there's a lot for you in this," Rayn urged. "Every board, every company is asking this question: how do I reinvent myself in this agentic world?"

The race is on. It's not just about building individual agents—it's about reimagining entire business models around agentic workflows. The platforms and tools are maturing, and the partners who embrace this transformation today will be the leaders who define the enterprise of tomorrow.