OpenAI reportedly spent $5.73B on sales and marketing last year - 44% of revenue. Why OpenAI is spending Salesforce-like money to sell AI and still invest $150M in partners?

40% of supply chains will create new ecosystem relationship roles by 2029 as AI changes how supply chains work.

Anthropic shipped its most capable model last week, and while it’s been temporarily suspended, it was priced 2X Opus 4.8 on a per-token basis. CFOs are now asking a different question: what will this Agentic AI shift cost us — and how do we control the spend?

Palo Alto Networks posted a record quarter last week: $3B revenue (+31% YoY), RPO $18.4B (+36%). It’s striking how closely they now work with AI labs that many expected would disrupt them just months ago.

Half of NVIDIA’s $75B data center revenue now comes from outside the big clouds. The AI buildout just gained a second engine — and last quarter it grew faster than the first.

ServiceNow just crossed $1B in AWS Marketplace. It is one of the fastest ramps to $1B on AWS in just ~2 years. This milestone matters even more because of what ServiceNow is now selling through AWS marketplace.

Google Cloud Next last week had many AI announcements, but the biggest partner signal was clear: Google is turning agentic AI into an ecosystem motion.

Bain put partnerships at the center of competitive strategy for the AI era. Not just as a growth lever. As part of how companies will build, learn, and scale.

AI-forward buyers are driving digital spend according to McKinsey. The most AI-mature group is ready to transact $1M+ deals through end-to-end digital self-serve.