Snowflake's 40% Azure Growth:Why Field Alignment Matters

Snowflake's 40% Azure Growth:Why Field Alignment Matters

Snowflake's stock surged 20% last week following its impressive Q2. At $80B market cap, few companies reaccelerate growth to 32%.

Snowflake's stock surged 20% last week following its impressive Q2. At $80B market cap, few companies reaccelerate growth to 32%.

One key driver? 40% Azure growth after six months of field alignment.

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Snowflake delivered a standout Q2: product revenue hitting $1.1B and RPO surging 33% to $6.9B.

The company is also "investing in our partnerships," CEO highlighted. "Today, more than 12,000 global partners, including leading cloud providers, technology innovators, and system integrators, are part of our ecosystem."

NRR improved to an impressive 125%

Field Alignment Drives Cloud Wins

CFO Michael Scarpelli revealed the Azure acceleration driver:

"Azure was our fastest-growing cloud. It actually grew 40% year over year... I would say a lot of that is attributable to better alignment between our field and Microsoft. We've been spending a lot of time the last six months there."

Microsoft partnership also fuels global expansion: "Microsoft is very strong in EMEA. We're seeing some good uptick in EMEA in our business as well with some large accounts."

This isn't just sales coordination

CEO Sridhar Ramaswamy emphasized their technical depth:

"We work very closely with the Azure team at an infrastructure level, at the level of OneLake, but also at the level of the end-user products like Office Copilot and Power BI. And the go-to-market partnerships that Mike referenced just now are an additional, like, cherry on top of that."

This strategy is paying off — "clearly, the Azure cloud is the fastest growing, but it's off a lower base. AWS is still the biggest, but Microsoft is moving up," CFO explained.

AI Adoption Strengthens

Enterprise AI adoption remains strong despite industry concerns. Ramaswamy highlighted: "We are seeing budgets get allocated from large customers for AI projects."

Snowflake's AI now influences nearly 50% of new customer wins and powers 25% of all deployed use cases, with over 6,100 accounts using AI weekly.

When pressed on AI's enterprise adoption and ROI, Ramaswamy shared personal experience:

"The kind of questions that we can ask of a sales agent that we develop on Snowflake Intelligence has become pretty remarkable...

being able to do cross-cutting analysis, for example, of the most popular use case top trends and use cases, questions that I would normally need to go to an analyst for."

"The world's best model, combined with the data about their business that they have often painstakingly put into Snowflake, and that's where we are seeing massive value get realized," he explained.

Replicate This Playbook

  • Invest in field alignment for cloud GTM results

  • Co-engineer beyond APIs to address specific customer use cases

  • Layer AI to drive adoption

At Snowflake's scale, 32% growth with 125% NRR shows their cloud strategies aren't just distribution —they're competitive moats.

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© 2026 Partner Insight

Join 5,000 GTM leaders

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Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight

Join 5,000 GTM leaders

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Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight