Free Online Event
November 10, 2026
9-10am PT
Join us for a special online event with AWS. In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from AWS and Cloud GTM leaders from top software companies and channel partners
Panel: Co-Sell in the AI Era
10:00 am - 10:30 am PT
Co-Sell in the AI Era: Winning Enterprise Deals with AWS
The co-sell playbook has changed. AI now scores ACE opportunities, AI deals ride on consumption and commits, and more partners than ever compete for every AWS seller’s attention. AWS and ISVs winning on AWS Marketplace will share their growth playbook.
Our expert panel will break down what makes AWS sellers want to work with you, and how do you turn that engagement into revenue? Explore how software companies connect AI demand, product adoption and AWS co-sell to win enterprise business.
Our incredible panellists:
Jeff Falcon - Principal, AWS Marketplace COE, Customer Experience
Stay tuned as we announce more speakers
We Will Discuss:
What gets an AWS seller to pick your deal now that AI scores ACE opportunities
Building a joint AI story with AWS: Customer focus, consumption and “better together”
How product-led growth and co-sell reinforce each other
Turning cloud commitments and AWS funding into closed deals
Panel: Channel and Solution Selling
10:30 am - 11:00 am PT
Channel and Solution Selling: Winning Bigger Deals with Partners
Channel Partners forecasted to drive 59% of marketplace deals by 2030. But where exactly do partners have an edge in Cloud GTM?
Larger customer opportunities often require software, services and multiple partners working together. Explore how ISVs, services firms, resellers and distributors build joint solutions, align incentives and turn partner relationships into Marketplace revenue.
Our Incredible Panelists:
David Mauer - VP of Global Partner Ecosystem, LucidLink
Stay tuned as we announce more speakers
We Will Discuss:
Who owns the customer in a three- or four-party deal
The economics: margins, and the 0% services fee for multi-product solutions and MAP
How to activate partners in CPPO
What prompts AWS and ISV sellers to bring in a services partner
The role of distributors and multiple sellers of record (MSOR)
Renewals through partners, including auto renewals
Panel: Operational Tactics
11:00 am - 11:30 am PT
Making Marketplace and Co-Sell Work at Scale: Ops, AI and ROI
Marketplace Operations Playbook: Turning Listings into Revenue Faster
Marketplace growth depends on the processes behind each opportunity, offer and renewal. Join a practical discussion on reducing manual work, improving co-sell execution and showing leadership where Marketplace investment delivers value.
Our Incredible Panelists:
Roman Kirsanov - CEO of Partner Insight
Trunal Bhanse - CEO, Clazar
More panelists to be announced
We Will Discuss:
Integrating Cloud GTM across company operations
Automating cloud co-sel
Private Offers, PLG automations, RevOps & more
