This isn't theory anymore - it's customer-driven reality.

When you bring together 20 leaders in Cloud GTM Leader course, this creates an incredibly dynamic learning environment.

The diversity of experience in this cohort reveals where marketplaces are heading:

A finance leader who made major purchases via marketplace themselves, now realizing the potential for their own company to leverage this channel to sell - leading the Cloud GTM push internally

A marketing leader whose company organically generates revenue on one of marketplaces with minimal investment - realizing this product-marketplace fit can drive outsized returns

An alliance veteran who scaled marketplace revenue from $0 to $MM in a few years with AWS at their previous role, now looking to replicate that success while adding Microsoft and Google to the mix

A former hyperscaler team member now helping a major company scale their marketplace presence from zero

One of the largest distributors looking to better understand how to work with ISVs as they transition to cloud marketplaces - bringing invaluable insider perspective

The most fascinating insight? This customer-driven demand is creating interesting challenges across the cohort:

The 1-to-100 challenge

How do you move from ad-hoc marketplace success to systematic cloud GTM that generates predictable revenue?

The internal adoption challenge

Converting traditional sales teams who still view marketplaces as "just another procurement method" rather than a strategic growth engine.

The global scaling challenge

Taking marketplace wins from one region or cloud and replicating them systematically across the entire go-to-market organization.

What's compelling is the knowledge exchange

When someone who scaled cloud partnerships to $MM+ shares tactical insights with a consultant helping Fortune 500 companies navigate marketplace strategies, everyone walks away with actionable frameworks.

Our executive mentor lineup includes veterans like Brian Laing, who generated 650+ opportunities in 4.5 months using unconventional approaches that flipped traditional cloud strategies on their head.

The common thread across all participants?

Recognition that cloud marketplaces aren't just a distribution channel - they're becoming the key way enterprise software gets purchased, evaluated, and soon discovered.

But, as one participant perfectly captured: "When you talk about cloud GTM, you can't talk about it without really having a strong partner ecosystem."

Special thanks to all Cohort 11 members for joining us on this journey. The next 5 weeks promise to be transformative.