🎯 In a recent course session, Bader explained a vital truth - it all boils down to driving cloud consumption!

Bader Hamdan, Ecosystem Chief of AI platform Vectara, with his roots in leading tech partnerships in giants like Twilio and Google, speaks from experience.

It's not just about having your product on cloud marketplaces like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud.

Forget the advanced features of your product for a moment.

When your product drives cloud consumption, it turns every cloud seller into your advocate.

Why? Because everyone in the chain, from the account manager to engineers, have compensation tied to the cloud consumption they drive.

If your product boosts their cloud usage, that's what drives their cloud engagement and co-selling efforts.

💡 In this clip from our session on Incentive Alignment we dived into:

✔️ Gen AI impact on cloud economy and cloud marketplaces

✔️ How to align incentives with the clouds, focusing on cloud consumption

✔️ Three Cloud Marketplace deployment models, how they influence cloud consumption and actionable insights to leverage them

For everyone diving into cloud marketplaces: How are you ensuring your product isn't just another listing but is driving cloud consumption?