
In FY 2026, SentinelOne surpassed $1B in revenue. In Q4, it added a record $64M in net new ARR.
But the more interesting story for alliance, marketplace, and partner leaders is this:
SentinelOne is running a partner-dependent growth model.
A few signals stood out:
Substantially all sales flow through channel partners
At $1B scale, that is worth pausing on. SentinelOne says in its reporting:
“Substantially all of our sales are fulfilled through our channel partners, including resellers, distributors, MSPs, MSSPs, MDRs, OEMs, and IR firms, and we expect that we will continue to generate a significant portion of our revenue from channel partners for the foreseeable future.”
Two channel partners alone drove 30% of total revenue
One represented 18% of revenue, another 12%. That shows the upside of deep channel alignment at scale — and the level of concentration the model can create when it works.
MSSPs are a major growth engine
CEO Tomer Weingarten said the company achieved over 60% ACV growth with its top 20 MSSP partners, and over 75% with its top 10.
That matters even more because these partners are not just reselling endpoint anymore. Management said they are adopting AI, data, cloud, and broader platform solutions and standardizing on SentinelOne.
In some segments partners run the full sales cycle
SentinelOne says that in specific market segments, channel partners independently manage the complete sales cycle.
That is not partner-assisted selling. That is outsourced scale.
Hyperscaler partnerships are deepening on two fronts
First, SentinelOne is integrating across cloud marketplaces and AI services — positioning as both a marketplace seller and an AI services integration partner.
Second, they signed a multi-year infrastructure partnership with a global hyperscaler where their threat intelligence data now pairs with the hyperscaler’s native threat intelligence services.
That’s co-build, not just co-sell. And their platform runs primarily on Amazon Web Services (AWS) across multiple regions, with Google Cloud as secondary — making SentinelOne a significant cloud customer itself.
Partners are also the leverage story
When asked about growth, Weingarten said:
“I do not think you are going to see us grow headcount in a significant way, and it will imply that sales productivity, which is reflected in the margin guide, is going to get better. And we are clear on our continued upmarket trajectory. We are clear on the need and the desire to do more with our partner base. We are clear about the potential in our partner base.”
When a $1B company says “no headcount growth” and “do more with partners” in the same breath, it tells you where the operating leverage lives. Partners are the margin story now.
Three lessons for alliance leaders:
Partner-led growth gets more powerful when partners own real parts of the sales process
The best hyperscaler partnerships combine marketplace distribution, co-sell, and co-building.
In the AI era, partners are not just routes to market. They are part of the product and scale model
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