Partnerships that flourish are usually driven by teams that have bias for action

Partner Ecosystem GTM

A post by

Roman Kirsanov

Oct 8, 2022

min read

Channel Partners

Cloud GTM

Procurement

Partnerships that flourish are usually driven by teams that have bias for action

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If you sign a partner and wait for them to perform, your partnerships will go nowhere.

📌 Amazon has a great explanation on what is bias for action:

Speed matters in business.

Many decisions/actions are reversible and do not need extensive study.

We value calculated risk taking

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