Our first in-person Partner Insight event in SF set a 🏆 very high bar for future gatherings.

Here's what we learned about the future of cloud partnerships:

Vineet Anshuman from Amazon Web Services (AWS) Marketplace revealed why "Buy with AWS" is transformational: it streamlines purchasing directly on partner websites while maintaining AWS's marketplace simplicity and stringent security standards.

This could significantly accelerate billion dollars of transactions already flowing through marketplaces.

Neeti Gupta made a compelling parallel - big tech ecosystems are essentially operating at the scale of top global economies.

She also shared an essential process map for companies to navigate these massive commercial environments effectively.

A fascinating insight from Rolf Heimes who scaled partner revenue to $100M+ multiple times: don't wait for traditional enterprise sellers to "get it." Instead, identify and empower emerging talent who inherently understand the cloud GTM motion, then amplify their success internally.

Trunal Bhanse, CEO of Clazar highlighted that the shift in AWS co-sell incentives signals a pivotal moment - sellers can now retire quota by co-selling with any ISV Accelerate Partners.

This structural change can reshape how AWS's massive field force engages with partners in 2025.

🤝 A huge thank you to our incredible speakers for sharing their deep expertise and making this evening truly special.

And thank you to all the Cloud GTM Leader alumni and guests who joined us - your engagement and insights made this first SF gathering unforgettable.

Special thank you to Clazar for helping to bring this free event to you. Check their Cloud Sales Acceleration Platform for GTM teams to scale revenue on AWS, Azure, and Google cloud marketplaces.

💡 The evening's unexpected metaphor?

Perhaps sharing venue space with BlackRock's leadership wasn't just coincidence - it's a sign that marketplace strategies are becoming central to how enterprises across all sectors think about procurement and partnerships.

Are we about to reach an inflection point where cloud marketplaces become the default enterprise software procurement channel?

Until the next time...