Incentive framework to go beyond flat commissions into performance-based partnerships

Incentive framework to go beyond flat commissions into performance-based partnerships

Feb 23, 2023

1

min read

What if you’d like partners to achieve certain goals, not just refer more clients?

What if you’d like partners to achieve certain goals, not just refer more clients?

Here is an 💰 incentive framework to go beyond flat commissions into performance-based #partnerships .

📚 Typical commission structure

Quarterly revenue (KPI) x flat commission

or

Quarterly revenue x commission, based on % of target achievement

🎯 But try to make your partner more nuanced to incentivize:

reaching “stretch” goals

sales of new or strategic products and services

cross-selling

penetration of new segments or accounts

technical certifications

excellent end-customer experience

and more

Framework: Strategy&

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© 2026 Partner Insight

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight