Google Cloud's Marketplace Leader Takes the Stage

Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual transaction value. Few leaders understand Google Cloud Marketplace's potential better than Dai Vu, who manages global teams driving:

• Business development and P&L management

• Partner and platform strategy

• Go-to-market initiatives and co-sell models

• Partner engineering, onboarding and enablement

Dai Vu and his team are transforming how business software is bought and sold.

Industry's Leading Analyst Returns

Jay McBain, Chief Analyst at Canalys, whose marketplace predictions have become the industry's north star, will share his latest analysis on trends reshaping cloud GTM, including:

• “Google has been outgrowing both AWS and Microsoft in the public cloud hyperscaler market since declaring a 100% partner-led strategy.”

• The millennial buyer shift driving digital-first procurement

• The convergence of marketplaces and partner ecosystems, with 50% of marketplace sales projected to flow through partners by 2027

• How AI is fueling hyperscaler growth and introducing new pricing models that could transform software sales

Co-Sell, Joint GTM and AI: The Next Frontier

Oliver Schulz, Business Development Manager at Google Cloud Marketplace specializing in AI Agents, GenAI, and Infrastructure categories, brings deep expertise to our Co-Sell and Joint GTM panel.

He'll share what successful businesses are doing to drive revenue on Google Cloud Marketplace and will give “a sneak peek into the agentic AI revolution and how Partners can leap ahead.”

Oliver is at the forefront of helping customers and partners modernize business software procurement through online discovery, simplified purchasing, and efficient deployment of cloud solutions. His background includes 10 years in leadership roles at Microsoft focusing on Global ISV management and Azure customer success strategy. He was also an early member of AWS Marketplace.

$12B in Marketplace Transactions: Lessons Learned

John Jahnke, CEO of Tackle, joins our Co-Sell panel with insights from helping 450+ software companies (including Salesforce, Wiz, and CrowdStrike) process over $12B through cloud marketplaces.

John's team revealed that unique cloud marketplace buyers surged 460% in the last 4 years. Tackle "boldly predicted that $100B annually would flow through the three hyperscaler cloud marketplaces by 2026" – a prediction they believe is on track, with Google Cloud showing exceptional growth:

• 200% growth in ISV co-sell deals via its marketplace

• 270% YoY growth in value of deals won by its partners

John will share actionable insights on identifying cloud buyers, automating co-sell, and integrating Cloud GTM across operations.

Channel Success for Marketplace Scale

Marc Harpster, Senior Manager of ISV and Channel Initiatives for Google Cloud Marketplace will lead our "Scale with Channel Partners" panel.

Marc manages teams who build and run programs that help ISVs and Channel Partners effectively collaborate, and co-sell with Google via Marketplace. Before Google, Marc spent 9 years at AWS helping build the AWS Marketplace Business Development team.

📅 Join us on March 13th (9-11:30 am PST)

In just 2.5 hours, 10+ leading experts will share insights that could transform your strategy for Google Cloud Marketplace in 2025.

Discover our full speaker lineup and secure your spot:

Thanks to our partner, Tackle, the leading solution built to help enterprise software companies generate revenue through a data-driven Cloud GTM channel.