What the data really tells us

Marketplace participation is high, but maturity still lags

89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.

62% of SaaS are seeing net-new revenue from cloud marketplaces

Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.

Top performers aren't doing more—they're doing it better

There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.

What the data really tells us

Marketplace participation is high, but maturity still lags

89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.

62% of SaaS are seeing net-new revenue from cloud marketplaces

Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.

Top performers aren't doing more—they're doing it better

There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.