State of Cloud Marketplace &Co-Sell Report 2025
State of Cloud Marketplace &Co-Sell Report 2025
State of Cloud Marketplace &Co-Sell Report 2025
Built from data from Cloud GTM leaders. Insights to help you win. 50+ pages
Built from data from Cloud GTM leaders. Insights to help you win. 50+ pages
The promise of cloud marketplaces is clear: faster deals, wider reach, tighter hyperscaler alignment. But turning that promise into scalable, repeatable revenue? That’s where most teams hit turbulence.
That’s why at Partner Insight we teamed up with Clazar to bring you a benchmark report grounded in real-world execution, not theory.
We uncovered:
Where marketplace and co-sell adoption really stands today
What the highest-performing teams are doing differently
How others can close the execution gap in 2025 and beyond
What the data really tells us
What the data really tells us
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Marketplace participation is high, but maturity still lags
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
What the data really tells us
Marketplace participation is high, but maturity still lags
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
What you'll find inside
What you'll find inside
Top performers’ playbooks, enablement and processes that actually move the needle
Top performers’ playbooks, enablement and processes that actually move the needle
Get the State of Cloud Marketplace & Co-Sell Report 2025
Get the State of Cloud Marketplace & Co-Sell Report 2025
Playbooks and execution insights top teams used — so you can tune your Q4 now
Playbooks and execution insights top teams used — so you can tune your Q4 now
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Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight