10 Playbooks & Insights to Use Now
10 Playbooks & Insights to Use Now
10 Playbooks & Insights to Use Now
Cloud GTM Quarterly: Q3 2025
Cloud GTM Quarterly: Q3 2025
We analyzed $469B in cloud commits last quarter. Sifted through hundreds of earnings calls. Distilled insights from 300+ alliance leaders at our events.
The result? 150+ pages of analysis now compressed into 10 Playbooks and Insights that actually drove marketplace revenue in Q3.
This isn't theory. It's what companies like JFrog, DocuSign, and Contentsquare did to win on cloud marketplaces.
What the data really tells us
What the data really tells us
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Marketplace participation is high, but maturity still lags
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
What the data really tells us
Marketplace participation is high, but maturity still lags
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success.
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces. 94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
What you'll find inside
What you'll find inside
Market Intelligence: $469B in cloud commits analyzed; which software categories grew while others shrank:
The visibility multiplier: AWS's AI now gives partners with specializations 15X more co-sell matches than those without
Microsoft seller’s checklist: what AEs actually champion in co-sell
JFrog’s value storytelling playbook: a copyable structure for first-call co-sell that lands.
AI agent opportunity: 62% of enterprises prefer partners to build agents for them — a $450B market taking shape
The waste-to-revenue play: Up to 30% of enterprise cloud spending sits underutilized; here's how to redirect it through marketplace
Market Intelligence: $469B in cloud commits analyzed; which software categories grew while others shrank:
The visibility multiplier: AWS's AI now gives partners with specializations 15X more co-sell matches than those without
Microsoft seller’s checklist: what AEs actually champion in co-sell
JFrog’s value storytelling playbook: a copyable structure for first-call co-sell that lands.
AI agent opportunity: 62% of enterprises prefer partners to build agents for them — a $450B market taking shape
The waste-to-revenue play: Up to 30% of enterprise cloud spending sits underutilized; here's how to redirect it through marketplace
Get the playbooks & insights top teams used in Q3
Get the playbooks & insights top teams used in Q3
You can tune your Q4 now
You can tune your Q4 now
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© 2026 Partner Insight
Join 5,000 GTM leaders
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Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight