When to build, buy or partner? Try this checklist

When to build, buy or partner? Try this checklist

Dec 17, 2022

1

min read

When to build, buy or partner? Try this checklist for #strategicpartnerships that could be easily extended to technology and other partner types.

When to build, buy or partner? Try this checklist for #strategicpartnerships that could be easily extended to technology and other partner types.

🤝 Partner when

Fast speed-to-market is critical

Solution is adjacent to current strategy or capabilities

Market uncertainty is high

🛠️ Build when

Solution is important for differentiation

Critical to strategy

Aligns with existing capabilities

💰 Buy when

Solution creates synergies with existing capabilities

The market is clearly understood

Control is essential

Source: Deloitte

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Scale to $100M+
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Join 5,000 GTM leaders

Weekly Newsletter

Join 5,000 GTM leaders

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Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

© 2026 Partner Insight