I'm thrilled to welcome back Jay McBain, Chief Analyst of Channels, Partnerships & Ecosystems at Canalys, for our insightful quarterly analysis.

💡 Jay's unparalleled expertise provides a unique lens into the dynamic world of tech partnerships. This time we dived into:

✔️ The driving forces behind the $4.7 trillion technology market, projected to double within this decade

✔️ The explosive growth of ☁️ cloud marketplaces, at an impressive 86% compounded annually

✔️ The transformative role of partners in AI✨, uncovering who is positioned to win and who might fall behind

✔️ The $15 billion AI Services Opportunity

For detailed insights and Jay's perspective, delve into my newsletter:

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Here is a few highlights

"Services make up two-thirds of the entire pie. So if you are in hardware or software, having a partnering strategy, having an ecosystem strategy is absolutely critical for success."

“If the generative AI is built into a marketing platform like Marketo, Eloqua, Pardot, HubSpot, it's probably going to be the digital agency thinking through generative AI content creation and how these automated bots are going to work within the marketing strategy and marketing framework.”

“470,000 resellers kind of don't have a SKU to sell.”

Don't miss this exploration of the cutting-edge trends shaping the future of partnerships.

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