After analyzing hundreds of marketplace transformations, I'm hosting our anniversary workshop to share what we've learned about why some companies 10X their results while others plateau or never take off on marketplaces.

Here's what we'll cover September 4th:

• The $100M Pattern Analysis - Data from 250+ transformations revealing the specific differences between companies that scale vs those that stagnate

• The Strategic Commit Playbook - How top performers systematically access $469Bn in enterprise cloud commitments instead of waiting for random deals to appear

• Case Study Deep-Dive - Live breakdown of companies that scaled on marketplaces to $MM+ using these exact frameworks, with specific tactics you can implement immediately

• The Internal Champion Blueprint - Why most marketplace initiatives fail internally, and the proven methodology to turn your sales and other teams into advocates

• Latest Marketplace Intel - Exclusive trends and opportunities most alliance leaders won't discover until it's too late

This isn't theory. These are battle-tested frameworks from our Cloud GTM Leader community, that include alliance leaders at companies like Citrix, Wiz, and Darktrace who've cracked the marketplace code.

📅 Join me at $100M Cloud GTM Playbook Workshop: September 4th at 9-10am PT

This workshop leads into Cohort 12 of our Cloud GTM Leader course starting September 9th - our 2-year anniversary cohort.

The companies that leverage these patterns will capture higher marketplace share and outpace competitors.