The energy in the room was incredible as we discussed AWS Marketplace's undeniable momentum and rapidly expanding influence on how customers buy software.

Lewis Howarth, WW Leader AWS Marketplace Scale Adoption, shared in-depth insights on what's working for ISVs successfully scaling on Amazon Web Services (AWS) Marketplace with our alumni.

💡 A few takeaways from our discussion:

• Next-gen buyers are choosing marketplace for its simplified purchasing experience

• Successful ISVs are strategically leveraging the characteristics of successful sellers (COSS) framework to evaluate their alignment and build a successful marketplace sales strategy

• Marketplace transactions are gradually becoming as natural as traditional procurement

• Channel partner influence on cloud GTM is strategic and rapidly growing

• AWS Marketplace is quickly evolving and emerging as the center of enterprise software buying

💜 Special thanks to incredible leaders at HashiCorp:

• Michael Meijers, Cloud Engagement Lead EMEA (& our alum)

• Tricia Apperson, Global Cloud GTM Leader

for not only sharing their marketplace insights but also hosting us at their stunning restaurant.

The strength of our Cloud GTM Leader alumni community was on full display.

The level of conversation, insight sharing, and peer learning was exceptional. Thank you to everyone who joined us.

💡 If you’re happen to be in San Francisco this evening, Tuesday, Dec 10th at 6:30pm, join our event for Cloud GTM leaders.