Partnerships with startups are like jumping from a large cruise ship to a speedboat

Partnerships with startups are like jumping from a large cruise ship to a speedboat

Jun 28, 2022

1

min read

For established businesses, #partnerships with startups are like jumping from a large cruise ship to a speedboat

For established businesses, #partnerships with startups are like jumping from a large cruise ship to a speedboat

You need to have at least a few of them to be agile, explore new areas and bring additional resources.

The goal of cruising ships is to provide a smooth, comfortable ride. Cruising speed is not the highest.

🚩 They keep their course, which they outlined a long time ago. They cannot diverge or turn around quickly.

But If you need to explore an island 💰, bring some provisions from the shore or pick up a hat that you lost along the way - you need a speedboat.

Possibly many of them if you want to keep connections with all those islands.

💡 Partnership with right #startups could be like having in your disposal the fastest speed boats out there.

If you'll have many of them, over time you may become a platform and build an #ecosystem.

P.S. Inspired by a conversation with Blair Pusey, a fellow partnership leader

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