Join our July 1st free workshop to decode their Cloud GTM scaling playbook!

On July 1st, I'm hosting an exclusive online workshop with the architects behind this marketplace machine: executives from Palo Alto Networks, Amazon Web Services (AWS), and Spektra SaaSify.

We will explain how they built this incredible marketplace revenue engine.

Here's what caught my attention in the data:

Palo Alto Networks not only crossed $1B in AWS Marketplace sales, but they also flipped the traditional ISV enterprise playbook.

While many software companies treat partners as an afterthought, PANW made them the centerpiece. Partners generate 70% of their marketplace sales (Canalys).

Palo Alto won 2024 AWS Global Technology Partner of the Year – one of the most coveted awards in the cloud ecosystem.

It’s also a finalist of 2024 AWS Global (and North American) Marketplace Partner of the Year.

But the real story isn't about trophies; it's the systematic approach they built to scale.

Join us on July 1 to learn $1Bn marketplace playbook from the minds behind the machine:

Pashupathi Kura - Director, Product Management - Ecosystems at Palo Alto, who oversees the strategy that's driven this billion-dollar marketplace success

Louise Strandoo - Head of AWS Marketplace, AMER , who literally wrote the most influential guide on marketplace success – her COSS (Characteristics of Successful Sellers) framework is now the industry standard for ISVs scaling on AWS

Paul Liao - Cloud Marketplace Business Operations Lead at Palo Alto, who has been the operational architect accelerating marketplace momentum and eliminating bottlenecks

Manesh Raveendran - CEO, Spektra SaaSify, whose marketplace automation platform powers the engine behind PANW's incredible marketplace scale and deal velocity

Three marketplace insights you'll walk away with:

1️⃣ Marketplace + Co-Sell Leverage

Learn how PANW is orchestrating marketplace strategy and co-selling with AWS teams – turning cloud sellers into leverage and extended salesforce

2️⃣ Channel Partner Private Offers (CPPO) at Scale

Discover how working on marketplace with channel partners, like distributor Westcon-Comstor, created a sales process that accelerated marketplace growth

3️⃣Automation That Actually Matters

Learn about the workflows and systems that powered $1B in marketplace sales, eliminating bottlenecks and helping to scale

The timing couldn't be better.

With customers cloud commits on AWS reached $189B last quarter, there's never been a more committed budget waiting to be unlocked via its marketplace.

Join us on July 1st at 10am PT

In this free online workshop we'll dissect the strategies and systems that built a $1B+ revenue stream.

Don’t miss this opportunity to learn $1B playbook directly from leaders of AWS, Palo Alto and Spektra SaaSify.

See you next week!