After 10 cohorts of our Cloud GTM Leader course helping 200+ leaders grow revenue with AWS, Microsoft Azure and Google Cloud, one truth emerges: The gap between co-sell intention and execution costs millions. With AI agent acceleration, the timing to get this right is even more critical.

That's why I'm bringing together two of the sharpest minds in cloud partnerships—both mentors and speakers from our course—for a live workshop this Wednesday.
"5 Co-Sell Strategies to Drive $1M+ Cloud Marketplace Growth" on May 28, 9–10am PT.
Learn from the best:
Jonathan Kingsepp, CEO of Northbound Solutions, Inc., has been architecting cloud GTM strategies since before "cloud GTM" was even a term.
As our course mentor, he's helped 200+ alliance leaders transform marketplace theory into revenue reality. His track record? Building transformation programs that get both internal teams and cloud sellers to champion your solution.
David Mauer brings fresh battlefield insights from GitLab, where he led Ecosystem Cloud Programs and helped drive $100M+ in marketplace revenue.
Now Vice President of Channel & Alliances at LucidLink, he's mastered turning partner complexity into competitive advantage.
What you'll walk away with:
The Stakes & The Path — When and how to tap into cloud commits through co-selling
The Internal Battle To Win — 5 steps to get your org co-sell ready and turn sellers into marketplace champions
Cloud Pitch — How to get cloud teams to actually champion YOU over competitors
Jonathan's Cloud Desk Insights — Transform your organization into a co-sell powerhouse
David's Partner Playbook — How he's leveraging partners in enterprise deals
Plus live Q&A on your specific co-sell challenges.
This isn't theory. We'll break down real case studies showing how this playbook helps companies like GitLab, Okta, Zoom and 200+ of our alumni accelerate marketplace revenue.
Reality check: While 56% of companies list on marketplaces for co-sell, only a third run dedicated programs. The rest? They're leaving millions on the table.
Wednesday May 28 at 9-10am PT we fix that execution gap— join us to learn tactics you can implement.
This workshop leads into Cohort 11 of our comprehensive Cloud GTM Leader course starting June 3rd - the program alliance leaders from companies like Citrix, Wiz, and Darktrace trust to accelerate their cloud marketplace revenue.
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