After analyzing hundreds of marketplace transformations through our Cloud GTM Leader course, I'm hosting our anniversary workshop to share what separates companies driving 10X results from those who plateau on marketplaces or never take off in the first place.

Here's what we'll cover:

• The $100M Pattern Analysis - Data from 250+ transformations revealing the specific differences between companies that scale vs those that stagnate

• The Strategic Commit Playbook - How top performers systematically access $469Bn in enterprise cloud commitments instead of waiting for random deals to appear

• Case Study Deep-Dive - Live breakdown of companies that scaled on marketplaces to $MM+ using these exact frameworks, with specific tactics you can implement immediately

• The Internal Champion Blueprint - Why most marketplace initiatives fail internally, and the proven methodology to turn your sales and other teams into advocates

• Latest Marketplace Intel - Exclusive trends and opportunities many alliance leaders won't discover until it's too late

Learn from top operators who'll share real transformation insights:

I'm bringing together battle-tested leaders who've cracked the code—top mentors, speakers and alumni from our course with real transformation track records.

Alex Balcanquall, Senior Director of Marketplace Strategy & Operations at Cloud Software Group (includes Citrix)

Alex has driven a doubling of Total Contract Value through marketplaces each year since 2021.In 2024, his closed TCV growth via marketplaces was ~450% compared to previous year, representing 20% of Citrix's total TCV across all channels.

David Mauer brings fresh battlefield insights from GitLab, where he led Ecosystem Cloud Programs and helped drive $100M+ in marketplace revenue.

Now Vice President of Channel & Alliances at LucidLink, he's mastered turning marketplace and channel partner complexity into competitive advantage.

Plus additional speakers sharing first-hand insights from our course community.

This isn't theory. These are proven frameworks from our Cloud GTM Leader community who cracked the marketplace code.

📅 Join me at $100M Cloud GTM Playbook Workshop: September 4th at 9-10am PT

This workshop leads into Cohort 12 of our Cloud GTM Leader course starting September 9th - our 2-year anniversary cohort.

The companies that leverage these patterns will capture higher marketplace share and outpace competitors. Are you one of them?