We’re living in a world where B2B buyers are ready to sign million-dollar deals without a face-to-face meeting.
Companies and execs are stepping up. “82% of CEOs are now investing more in partnerships,” Jay shared.
It’s not just a shift; it’s a wave of transformation. Cloud marketplaces are becoming the epicenters of partnerships, co-selling and co-innovation.
But here’s the catch - it’s not just about being present in the marketplace. The real game begins with understanding the TAM, SAM and SOM and aligning with the marketplaces your buyers are.
TAM - Total Addressable Market, SAM - Serviceable Addressable Market, and SOM - Serviceable Obtainable Market.
It’s a nuanced dance, a strategic play that calls for precision, insight, and agility.
🏆 B2B marketplaces are on track to command a massive $17 trillion by 2030, a McKinsey & Company projection that paints a future of marketplace-centric economy.
How are you navigating this dynamic, evolving landscape?
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