Thanks to Daniel Stefanic, who lead partnerships in Atlassian, Symantec and Easy Agile for sharing his insights.

1️⃣ Marketplaces (SaaS apps and platforms)

Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 🔺 30%

2️⃣ Technology #Alliances

Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 0-30%*

3️⃣ Value Added Resellers

Expertise 🔺 Mid-High

Geographical Reach Low-Mid

Training Investment 🔺 Mid-High

Internal Investment 🔺 High

Software Margin 15-30%

4️⃣ Consulting Partners

Expertise 🔺 High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment 🔺 High

Software Margin 🔺 30%

5️⃣ System Integrators

Expertise Mid-High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment Mid

Software Margin 🔺 30%

6️⃣ Distribution Partners

Expertise Low

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-10%

7️⃣ Software Licensing Partners

Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-20%

8️⃣ Telcos

Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Mid

Software Margin 30%

Read/watch full 50 min workshop with comments & Q&A