After helping nearly 200 alliance leaders scale their marketplace revenue, one pattern became crystal clear: The old approach of "waiting for cloud sellers to bring deals" or "listing everything to see what sticks" simply doesn't work anymore.
Top performers take a different path
They tap into $380Bn of enterprise cloud commits opportunity strategically
They validate their best products first and build compelling better-together stories
They nurture marketplace champions within their sales teams
They make their products/solution essential to cloud-customer conversations
They leverage renewals to unlock expansion revenue and build momentum
Join me on Thursday, January 9th (9 a.m. PST) for an insight-packed free session where I'll break down these proven strategies driving marketplace success in 2025.
We'll cover foundational frameworks and insights from our Cloud GTM Leader course, making this session particularly valuable for teams exploring or expanding their marketplace presence.
This workshop kicks off our 2025 programming, leading into Cohort 9 of our comprehensive Cloud GTM Leader course starting January 14th.
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