Google Cloud just reported an impressive $8Bn in Q2, marking a 28% growth and boosting Alphabet's stock up by 7%. We recently discussed their š½ refocus on partnerships, AI, and other secrets behind Google Cloud's rapid progress with Avanish Sahai.
Avanish Sahai is a board member and investor who previously led the Global Partner GTM at Google Cloud.
He explained that at its core, Google Cloud's success revolves around two crucial aspects:
š Exceptional product experience deeply rooted in cutting-edge innovations and AI.
Google Cloud's appeal lies in its ability to simplify the developer experience and provide differentiating features.
As Avanish points out, "What Google Cloud brought to the table was that ease of developer experience, understanding what are the innovations that can help them differentiate, whether it's Kubernetes as a framework to be portable.
Whether it's now AI that is driving a lot of the innovation and the growth in Google Cloud."
š¤ Refocus on Partner First Go-To-Market has played a vital role.
Under Thomas Kurian's leadership, Google Cloud has started putting partners at the heart of its GTM strategy four years ago.
Avanish recalls,
"I think that has been another big example of where, yes, there is a sell-to transaction, but it comes with a sell-with.
If it makes sense, then joining the program, understanding how to really drive joint customer solutions, both horizontally and for industries.
Those are the programs we started there. That I think has made a huge difference to how Google has accelerated."
This strategy has also ensured alignment with the customer and the partner, making sure Google doesn't compete with them but rather collaborates for mutual success.
š The results speak for themselves: from $4 billion in 2019, Google Cloud is now on track for a $30+ billion run rate this year.
Inspiring growth and lesson on applying Partner-First GTM at scale, donāt you think?
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