After helping 200+ alliance leaders scale their marketplace revenue, I've seen the same pattern repeatedly. Companies struggling with cloud GTM are making these 5 fundamental mistakes:

1. Waiting for cloud sellers to bring them deals

   (Instead of actively tapping into $419Bn of enterprise cloud commits)

2. Listing everything without a strategy

   (Instead of validating their best products and creating compelling better-together stories)

3. Wondering why sales teams won't use marketplace more

   (Instead of identifying and nurturing internal marketplace champions)

4. Craving visibility from cloud sellers

   (Instead of making their product essential to cloud-customer conversations)

5. Focusing only on new deals

   (Instead of leveraging renewals to get larger upsells, close faster & create momentum)

If you're struggling with even ONE of these approaches, join our free workshop on March 27th where I'll show you exactly how to flip these mindsets to accelerate marketplace growth.

I'll share the framework that helped alliance leaders generate millions in actual revenue, and grow triple digits YoY.

This isn't theory—these are battle-tested frameworks from our Cloud GTM Leader course that have helped 200+ alliance leaders unlock their share of the $419Bn marketplace opportunity.

📅 Join us on on Thursday, March 27 at 9-10am PT

This workshop leads directly into Cohort 10 of our comprehensive Cloud GTM Leader course starting April 1st - the program alliance leaders from companies like Citrix, Wiz, and Darktrace trust to accelerate their cloud marketplace revenue.