I'm delighted to host John Jahnke from Tackle.io, as we delve into the intricacies of cloud marketplaces and the art of partnering and co-selling with hyperscalers.

Tackle is at the forefront of Cloud GTM, enabling companies like CrowdStrike to uplevel their go-to-market and drive sales via marketplaces of Amazon Web Services (AWS), Microsoft Azure and Google Cloud. You won't want to miss the chance to learn directly from its co-founder and CEO.

In his words:

'Cloud go-to-market is a sneaky, complicated problem where you think about, "oh, getting listed with AWS, how hard could that be?" Getting listed is the starting line, not the finish line. Building a scalable revenue system inside of your company is the destination.'

💡 In our deep dive, John and I explored:

✔️ The Evolution of Cloud Marketplaces: Learning why they've become the definitive "last mile" in SaaS deals.

✔️ AWS, Microsoft Azure, and Google Cloud: Are they truly distinct or more similar than they appear?

✔️ The Workflow of Cloud Go-to-Market: Tracing the journey from pipeline creation to successful co-sell execution.

✔️ The Shifting Dynamics of Launching in Marketplaces.

✔️ The Future of Cloud Marketplaces and Software Discovery.

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📈 Accelerate your Growth in Cloud Marketplaces

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