Co-sell ≠ “cloud sells for you.” In plain English: Co-sell is when you (ISV) + cloud seller team up on a live deal. You bring the opportunity and problem you solve. They bring account insight, relationships, trust - and a faster way to buy via marketplace.

OpenAI is nearing a $70B revenue run rate. Now it’s turning AI commits into software distribution. Last week it launched OpenAI Marketplace in beta with 32 partners. Salesforce, ServiceNow, Adobe, CrowdStrike, Figma, Harvey, Replit, and Lovable are already listed. Eligible enterprises can apply part of their existing OpenAI commitment toward qualifying partner software.

Google could be Anthropic's biggest infrastructure partner. Its $111B cloud contract may reveal only part of Google’s role.

Accenture now earns two-thirds of its $74B revenue from work with 18 tech partners. With its 8 emerging AI and data partners, bookings grew 3x+ (more than tripled) and revenue 2x+ (more than doubled) in FY26 versus FY25.

Anthropic just turned its committed AI spend into a new distribution channel for software. Meet Claude Marketplace — same idea as cloud marketplaces, different spelling. But does Anthropic already have enough commits to make this work?