Save Your Spot

The Real Constraint

When you start on AWS Marketplace, one or two people often drive the effort, even in a large enterprise

To gain traction, you need to share ownership across the company, get sales involved and build a repeatable co-sell motion with AWS. Otherwise, every offer, approval and handoff keeps coming back to the same people. Lean teams also need to know which AWS innovations can make it easier for customers to buy through Marketplace.

The Real Constraint

When you start on AWS Marketplace, one or two people often drive the effort, even in a large enterprise

To gain traction, you need to share ownership across the company, get sales involved and build a repeatable co-sell motion with AWS. Otherwise, every offer, approval and handoff keeps coming back to the same people. Lean teams also need to know which AWS innovations can make it easier for customers to buy through Marketplace.

Build Traction with the Team You Have

In 60 minutes, learn how Vercel and NiCE build AWS Marketplace into their go-to-market to drive growth, and where AWS can help you scale.

Learn which accounts to prioritise, why your buyers may prefer to buy on marketplace, and when to involve AWS sellers. See where support and automation can take work off your plate. Explore AWS funding you may qualify for to improve your Marketplace economics from the start.

Build Traction with the Team You Have

In 60 minutes, learn how Vercel and NiCE build AWS Marketplace into their go-to-market to drive growth, and where AWS can help you scale.

Learn which accounts to prioritise, why your buyers may prefer to buy on marketplace, and when to involve AWS sellers. See where support and automation can take work off your plate. Explore AWS funding you may qualify for to improve your Marketplace economics from the start.

Build Traction with the Team You Have

In 60 minutes, learn how Vercel and NiCE build AWS Marketplace into their go-to-market to drive growth, and where AWS can help you scale.

Learn which accounts to prioritise, why your buyers may prefer to buy on marketplace, and when to involve AWS sellers. See where support and automation can take work off your plate. Explore AWS funding you may qualify for to improve your Marketplace economics from the start.

Operator Panel

Learn how lean teams build Marketplace revenue

Market insights, operator playbooks, AWS Marketplace guidance, and the automation layer — from top operators scaling revenue through AWS Marketplace right now.

Our Incredible Panelists:

  • Michael Levy — Senior Manager, AWS Marketplace · AWS

  • Shriya Hahn — Head of AWS Alliance, Vercel

  • Sarah Jackson — Global Alliance Strategy Manager, NICE

  • Roman Kirsanov — CEO, Partner Insight

  • Trunal Bhanse — CEO, Clazar

We Will Discuss:

  • Where to focus first. Assess AWS engagement across your customers and prospects to decide how to leverage Marketplace.

  • How to get sales using Marketplace. Learn how teams bring it into customer conversations and manage the handoffs needed to move deals forward.

  • How to manage more deals with the team you have. Hear how operators handle offers and approvals, and where automation saves time

  • What support and funding you can access. Understand how AWS Partner Integrators can help with Marketplace execution and how to assess your eligibility for funding.

Who is it for:

  • Cloud alliance and Marketplace leaders

  • SaaS and AI founders building their Marketplace revenue

  • Sales enablement and RevOps leaders

  • GTM teams growing through product-led or sales-led motion

Save Your Spot

Save Your Spot

Michael Levy

Senior Manager, AWS Marketplace Development

Michael Levy

Senior Manager, AWS Marketplace Development

Shriya Hahn

Head of AWS Alliance

Shriya Hahn

Head of AWS Alliance

Sarah Jackson

Global Alliance Strategy Manager

Sarah Jackson

Global Alliance Strategy Manager

Trunal Bhanse

CEO of Clazar

Trunal Bhanse

CEO of Clazar

In partnership with:

In partnership with:

In partnership with:

What You’ll Take Away: A Plan for Marketplace Growth

Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials

What You’ll Take Away: A Plan for Marketplace Growth

Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials

What You’ll Take Away: A Plan for Marketplace Growth

Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials

Choose the Right Accounts to Pursue

Focus your team’s time on accounts where Marketplace could help the sale.

Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.

Choose the Right Accounts to Pursue

Focus your team’s time on accounts where Marketplace could help the sale.

Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.

Choose the Right Accounts to Pursue

Focus your team’s time on accounts where Marketplace could help the sale.

Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.

Get AWS Sellers Involved

Make it easier for AWS sellers to understand where your solution fits.

Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.

Get AWS Sellers Involved

Make it easier for AWS sellers to understand where your solution fits.

Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.

Get AWS Sellers Involved

Make it easier for AWS sellers to understand where your solution fits.

Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.

Use AWS Funding and Partner Integrator Support

Get help with the work that stretches your team’s capacity.

Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.

Use AWS Funding and Partner Integrator Support

Get help with the work that stretches your team’s capacity.

Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.

Use AWS Funding and Partner Integrator Support

Get help with the work that stretches your team’s capacity.

Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.

Plus: Latest Market Insights

We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.

Plus: Latest Market Insights

We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.

Plus: Latest Market Insights

We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.

AWS Perspective

Michael Levy leads feature launch and adoption at AWS Marketplace, and GTM strategy for AI agents and tools. He will cover why more large enterprises now buy through Marketplace, where it accelerates an existing product-led motion rather than replacing it, and how capabilities like Express Private Offers let a small team move more deals without a dedicated deal desk.

AWS Perspective

Michael Levy leads feature launch and adoption at AWS Marketplace, and GTM strategy for AI agents and tools. He will cover why more large enterprises now buy through Marketplace, where it accelerates an existing product-led motion rather than replacing it, and how capabilities like Express Private Offers let a small team move more deals without a dedicated deal desk.

AWS Perspective

Michael Levy leads feature launch and adoption at AWS Marketplace, and GTM strategy for AI agents and tools. He will cover why more large enterprises now buy through Marketplace, where it accelerates an existing product-led motion rather than replacing it, and how capabilities like Express Private Offers let a small team move more deals without a dedicated deal desk.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

$496 B

Commits

$514 B

Commits

$281 B

Open AI commits

$187 B

Azure Enterprise*

Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces

Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.





Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$496 B

Commits

$514 B

Commits

$281 B

Open AI commits

$187 B

Azure Enterprise*

Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces

Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.





Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$496 B

Commits

$514 B

Commits

$281 B

Open AI commits

$187 B

Azure Enterprise*

Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces

Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.





Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

Linked In

→

YouTube

→

© 2026 Partner Insight

Privacy Policy

Contact Us

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

Linked In

→

YouTube

→

© 2026 Partner Insight

Privacy Policy

Contact Us

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

Linked In

→

YouTube

→

© 2026 Partner Insight

Privacy Policy

Contact Us