Palo Alto's $1B+ Marketplace Scale Strategy with Co-Sell, Partners and Automation
Palo Alto's $1B+ Marketplace Scale Strategy with Co-Sell, Partners and Automation
Free Online Workshop
July 1, 2025
10-11am PT
Discover the strategies that took Palo Alto to $1B+ revenue on AWS marketplace
Discover the strategies that took Palo Alto to $1B+ revenue on AWS marketplace
Learn co-sell, scaling on AWS marketplace and other tactics behind Palo Alto Networks' momentum and walk away with processes you can implement to accelerate your own growth
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Exclusive insights
Get insights from Palo Alto, AWS and Spektra SaaSify executives on what it takes to grow marketplace revenue at scale & join the $1B marketplace club
Learn why 70% of Palo Alto marketplace sales flows through channel partners, and how to activate them.
Exclusive insights
Get insights from Palo Alto, AWS and Spektra SaaSify executives on what it takes to grow marketplace revenue at scale & join the $1B marketplace club
Learn why 70% of Palo Alto marketplace sales flows through channel partners, and how to activate them.
Operational Exellence
Discover how to build scalable marketplace operations:
Learn how Palo Alto leveraged automations and workflows to remove manual bottlenecks, eliminate operations burnout, and accelerate deal velocity 10x.
Operational Exellence
Discover how to build scalable marketplace operations:
Learn how Palo Alto leveraged automations and workflows to remove manual bottlenecks, eliminate operations burnout, and accelerate deal velocity 10x.
Operational Exellence
Discover how to build scalable marketplace operations:
Learn how Palo Alto leveraged automations and workflows to remove manual bottlenecks, eliminate operations burnout, and accelerate deal velocity 10x.
Exclusive Panel
How Palo Alto Hit $1B+ on Cloud Marketplaces: The Inside Playbook
Join us for an in-depth discussion with leaders from Palo Alto, AWS and Spektra SaaSify to break down their strategies to scale revenue on AWS marketplace and reach customers globally.
Our expert panel will reveal the systematic approach to building momentum through co-sell, operational excellence, partner engagement and other proven tactics to maximize your revenue growth.
Among Our Incredible Panelists:
Pashupathi Kura - Director, Product Management - Ecosystems, Palo Alto Networks
Louise Strandoo - Head of AWS Marketplace, AMER, Tech Partnerships, Amazon Web Services (AWS)
Paul Liao - Cloud Marketplace Business Operations Lead, Palo Alto Networks
Manesh Raveendran - CEO of Spektra SaaSify
In partnership with:
In partnership with:
In partnership with:
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Real Strategies from 1B+ Success
Discover the strategies that took Palo Alto to $1B+ revenue on AWS marketplace, and how to replicate them in your organization
Real Strategies from 1B+ Success
Discover the strategies that took Palo Alto to $1B+ revenue on AWS marketplace, and how to replicate them in your organization
Real Strategies from 1B+ Success
Discover the strategies that took Palo Alto to $1B+ revenue on AWS marketplace, and how to replicate them in your organization
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Co-sell Tactics
See the real co-sell and other tactics behind their marketplace machine and walk away with processes you can implement to accelerate your own growth
Co-sell Tactics
See the real co-sell and other tactics behind their marketplace machine and walk away with processes you can implement to accelerate your own growth
Co-sell Tactics
See the real co-sell and other tactics behind their marketplace machine and walk away with processes you can implement to accelerate your own growth
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Operational Excellence
Get insights directly from a AWS marketplace leader on what it takes to join the exclusive $1B marketplace club
Operational Excellence
Get insights directly from a AWS marketplace leader on what it takes to join the exclusive $1B marketplace club
Operational Excellence
Get insights directly from a AWS marketplace leader on what it takes to join the exclusive $1B marketplace club
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Automation Playbook
Get exclusive insights from Palo Alto and Spektra SaaSify executives on the operational automations that eliminated manual bottlenecks and scaled marketplace deals 10x faster
Automation Playbook
Get exclusive insights from Palo Alto and Spektra SaaSify executives on the operational automations that eliminated manual bottlenecks and scaled marketplace deals 10x faster
Automation Playbook
Get exclusive insights from Palo Alto and Spektra SaaSify executives on the operational automations that eliminated manual bottlenecks and scaled marketplace deals 10x faster
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Partner Acceleration
Learn why and how 70% of Palo Alto marketplace success flows through channel partners, and how to activate them
Partner Acceleration
Learn why and how 70% of Palo Alto marketplace success flows through channel partners, and how to activate them
Partner Acceleration
Learn why and how 70% of Palo Alto marketplace success flows through channel partners, and how to activate them
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight