How Top AI-Natives Build Revenue on AWS:
3 Marketplace Playbooks
How Top AI-Natives Build Revenue on AWS:
3 Marketplace Playbooks
Free Online Event
May 27, 2026
9-10am PT
Capture your share of AWS $364B commits via marketplace - growing $120B last quarter alone
Capture your share of AWS $364B commits via marketplace - growing $120B last quarter alone
Get operator playbooks from the leading AI-native companies driving $MM via AWS Marketplace and turning it into a scalable revenue channel. Leave with 3 ready-to-use Marketplace Templates to scale on AWS this year.
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Opportunity & Gap
AWS just posted 28% YoY growth - fastest in 3Y+. Commits hit $364B. Bedrock grew 170% QoQ. Marketplace is becoming the AI buying path
Buying your software via AWS, Microsoft, or Google Cloud Marketplace lets them use commits faster — turning your months-long sales cycle into days. But the gap between "listed" and "growing" on marketplace is where most teams stall.
Opportunity & Gap
AWS just posted 28% YoY growth - fastest in 3Y+. Commits hit $364B. Bedrock grew 170% QoQ. Marketplace is becoming the AI buying path
Buying your software via AWS, Microsoft, or Google Cloud Marketplace lets them use commits faster — turning your months-long sales cycle into days. But the gap between "listed" and "growing" on marketplace is where most teams stall.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies on AWS Marketplace
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction— so your team can convert commits into closed revenue.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies on AWS Marketplace
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction— so your team can convert commits into closed revenue.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies on AWS Marketplace
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction— so your team can convert commits into closed revenue.
Exclusive Panel
Learn from operators who've built the motion
Market insights, operator playbooks, and the automation layer — from practitioners scaling AI revenue through AWS Marketplace right now
Our Incredible Panelists:
Roman Kirsanov — CEO, Partner Insight
Karan Singh — Partnerships Lead, LangChain
Rob Weidner — Director, Global Cloud Alliances, Grafana Labs
Senior Leader from AWS Marketplace (to be announced)
Trunal Bhanse — CEO, Clazar
We Will Discuss:
Market Framing: Why AWS just had its fastest quarter in 15 quarters — and what it means for AI ISVs
How AI-Native Companies Set Up & Execute Marketplace Growth
3 Playbooks You Can Copy Today
How to Automate the Motion to Remove the Friction
We Will Discuss:
Alliance & Partnerships Leaders
ISV Leaders Driving Marketplace Activation (AI-native and not)
Sales Enablement & RevOps
Cloud GTM Operators at Any Stage
In partnership with:
In partnership with:
In partnership with:
What You'll Walk Away With 2026 Marketplace Template Pack
Designed to boost the most common marketplace growth drivers — from getting internal buy-in to scaling pipeline. Copy, customize, deploy
What You'll Walk Away With 2026 Marketplace Template Pack
Designed to boost the most common marketplace growth drivers — from getting internal buy-in to scaling pipeline. Copy, customize, deploy
What You'll Walk Away With 2026 Marketplace Template Pack
Designed to boost the most common marketplace growth drivers — from getting internal buy-in to scaling pipeline. Copy, customize, deploy
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Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early — not in the final week of procurement.
We’ll cover how AI and infrastructure budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early — not in the final week of procurement.
We’ll cover how AI and infrastructure budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early — not in the final week of procurement.
We’ll cover how AI and infrastructure budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
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Build the “Better Together with AWS” story
AI companies need more than a marketplace listing. They need a clear AWS story: why the product matters for AWS customers, how it drives consumption, where it fits into AI, data, observability, governance, security, or agent workflows, and why AWS field teams should care.
We’ll break down how teams position their product for co-sell relevance — without turning it into generic partner marketing.
Build the “Better Together with AWS” story
AI companies need more than a marketplace listing. They need a clear AWS story: why the product matters for AWS customers, how it drives consumption, where it fits into AI, data, observability, governance, security, or agent workflows, and why AWS field teams should care.
We’ll break down how teams position their product for co-sell relevance — without turning it into generic partner marketing.
Build the “Better Together with AWS” story
AI companies need more than a marketplace listing. They need a clear AWS story: why the product matters for AWS customers, how it drives consumption, where it fits into AI, data, observability, governance, security, or agent workflows, and why AWS field teams should care.
We’ll break down how teams position their product for co-sell relevance — without turning it into generic partner marketing.
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Operationalize marketplace revenue without adding headcount
The motion breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Operationalize marketplace revenue without adding headcount
The motion breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Operationalize marketplace revenue without adding headcount
The motion breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
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Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
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AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$462 B
Commits
$364 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$462 B
Commits
$364 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$462 B
Commits
$364 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight