How to Scale AWS Marketplace Revenue with a Lean Team
How to Scale AWS Marketplace Revenue with a Lean Team
Free Online Workshop
Sept 24, 2026
9-10:00am PT
Learn what leading Marketplace teams do differently, and how AWS can help you scale
Learn what leading Marketplace teams do differently, and how AWS can help you scale
Join AWS, Vercel and NiCE for lessons from AI innovators and enterprise software leaders. Explore how lean teams embed Marketplace into sales, which AWS innovations can help you reach customers and scale, and how funding support can make Marketplace ROI-positive from day one.
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Opportunity & Gap
A listing is the start. Revenue growth needs a clear path from customer demand to purchase.
Lean teams need to know which accounts to pursue, when to involve AWS sellers and how to help buyers purchase. That applies whether customers start with your product or your sales team.
Opportunity & Gap
A listing is the start. Revenue growth needs a clear path from customer demand to purchase.
Lean teams need to know which accounts to pursue, when to involve AWS sellers and how to help buyers purchase. That applies whether customers start with your product or your sales team.
A Practical Plan for Growth
In 60 minutes, explore where to focus across co-sell, private offers, PLG, and AWS support.
Learn what to prioritise, what to automate and where an AWS Partner Integrator can help. Explore up to $75K in combined AWS credits and marketing funds, subject to eligibility, milestones and approval.
A Practical Plan for Growth
In 60 minutes, explore where to focus across co-sell, private offers, PLG, and AWS support.
Learn what to prioritise, what to automate and where an AWS Partner Integrator can help. Explore up to $75K in combined AWS credits and marketing funds, subject to eligibility, milestones and approval.
A Practical Plan for Growth
In 60 minutes, explore where to focus across co-sell, private offers, PLG, and AWS support.
Learn what to prioritise, what to automate and where an AWS Partner Integrator can help. Explore up to $75K in combined AWS credits and marketing funds, subject to eligibility, milestones and approval.
Executive Panel
Learn how lean teams build Marketplace revenue
Market insights, operator playbooks, AWS Marketplace guidance, and the automation layer — from practitioners scaling revenue through AWS Marketplace right now.
Our Incredible Panelists:
Michael Levy — Senior Manager, AWS Marketplace · AWS
Shriya Hahn — Head of AWS Alliance, Vercel
Sarah Jackson — Global Alliance Strategy Manager, NICE
Roman Kirsanov — CEO, Partner Insight
Trunal Bhanse — CEO, Clazar
We Will Discuss:
Connecting co-sell, sales-led and product-led growth on AWS Marketplace
Prioritising accounts and engaging AWS sellers
Streamlining internal processes: private offers, approvals and handoffs
Using AWS funding and Partner Integrator support to make Marketplace ROI-positive from day one
Who is it for:
Cloud alliance and Marketplace leaders
SaaS and AI founders building their Marketplace revenue
Sales enablement and RevOps leaders
GTM teams growing through product-led or sales-led motion
In partnership with:
In partnership with:
In partnership with:
What You’ll Take Away: A Plan for Marketplace Growth
Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials
What You’ll Take Away: A Plan for Marketplace Growth
Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials
What You’ll Take Away: A Plan for Marketplace Growth
Find your next priorities across co-sell, PLG, private offers. Learn about available funding to start marketplace strategy ROI positive from day one. Attend live to receive these materials
Choose the Right Accounts to Pursue
Focus your team’s time on accounts where Marketplace could help the sale.
Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.
Choose the Right Accounts to Pursue
Focus your team’s time on accounts where Marketplace could help the sale.
Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.
Choose the Right Accounts to Pursue
Focus your team’s time on accounts where Marketplace could help the sale.
Explore how AWS engagement signals and customer conversations can inform account priorities. Learn what to check before investing time in a co-sell opportunity.
Get AWS Sellers Involved
Make it easier for AWS sellers to understand where your solution fits.
Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.
Get AWS Sellers Involved
Make it easier for AWS sellers to understand where your solution fits.
Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.
Get AWS Sellers Involved
Make it easier for AWS sellers to understand where your solution fits.
Discuss the customer use cases, listing information and co-sell opportunity data that support seller engagement, including how AWS’s Solution Matching Engine helps surface relevant solutions.
Use AWS Funding and Partner Integrator Support
Get help with the work that stretches your team’s capacity.
Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.
Use AWS Funding and Partner Integrator Support
Get help with the work that stretches your team’s capacity.
Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.
Use AWS Funding and Partner Integrator Support
Get help with the work that stretches your team’s capacity.
Understand funding programs and support for listing, integration and co-sell readiness. Use the funding guide to identify relevant milestones and questions for your AWS Partner Integrator.
Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Plus: Latest Market Insights
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
AWS Perspective
We’ll discuss how leading teams structure the workflow: intake, qualification, private offers, approvals, co-sell context, customer procurement language, and automation.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$496 B
Commits
$514 B
Commits
$281 B
Open AI commits
$187 B
Azure Enterprise*
Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces
Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$496 B
Commits
$514 B
Commits
$281 B
Open AI commits
$187 B
Azure Enterprise*
Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces
Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$496 B
Commits
$514 B
Commits
$281 B
Open AI commits
$187 B
Azure Enterprise*
Unlock YOUR Share of $1.5T Commits with Cloud Marketplaces
Hyperscalers have accumulated nearly $1.5 trillion in committed spend from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight