One of the most accurate predictions Jay McBain made was the 86% (CAGR) growth of digital marketplaces over the past 5 years and the $45 billion that will be flowing through them by 2025.His latest forecasts suggested that top cloud marketplaces might generate $85 billion by 2027.The best part, he’s predicting that more than 50% of sales via top hyperscaler marketplaces will flow through the channel by 2027!Jay explained in our last event that "Marketplaces aren't a threat to anyone. It's a net addition, because it drives you to the more valuable, high-margin, more revenue-generating parts of your business. [Marketplaces] It's a different way to collect money, it's a different route for vendors, but in the end, all of the end-customer behavioral psychology, journey mapping, and research we're doing is leading this way.”Join us to learn directly from Jay how and why hyperscaler cloud marketplaces are accelerating as a critical route to market for ISVs.