Accelerate Growth with Google Cloud Marketplace in 2025
Accelerate Growth with Google Cloud Marketplace in 2025
Free Online Event
March 13, 2025
9-11:30 am PT
Insider Strategies for Growth Expansion & Channel Acceleration from Google Cloud Leaders & Top ISVs
Insider Strategies for Growth Expansion & Channel Acceleration from Google Cloud Leaders & Top ISVs
Join us for an exclusive online event with Google Cloud. In just 2.5 hours learn the latest marketplace trends, winning strategies, and solutions to common challenges directly from Google Cloud and Cloud GTM leaders from top ISVs and channel partners.
Keynotes with Top Analyst & Managing Director of Google Cloud Marketplace
Keynotes with Top Analyst & Managing Director of Google Cloud Marketplace
Keynotes with Top Analyst & Managing Director of Google Cloud Marketplace
Special Keynote
Jay McBain
Chief Analyst - Channels, Partnerships & Ecosystems
Start at 9 am PT
Acceleration, Opportunities and Trends in Cloud Marketplaces
Software sales via marketplaces are set to hit $85Bn by 2028, growing even faster than expected. Join Jay McBain, the analyst behind this prediction, to learn his latest analysis of trends reshaping cloud GTM, including: - “Google has been outgrowing both AWS and Microsoft in the public cloud hyperscaler market since declaring a 100% partner-led strategy.” - Millennial Buyer Dominance: Millennials now lead tech procurement, favoring self-serve, digital-first buying, making marketplaces a key channel. Partner-Marketplace Convergence: - Partner-involved marketplace deals will rise from 30% to 50% by 2027. With 75% of tech sales going “to, through, and with the channel,” marketplaces are becoming hubs where these ecosystems connect. - How AI is fueling hyperscaler growth and introducing new pricing models that could transform software sales Join us as Jay McBain unpacks these and other shifts that every Cloud GTM leader must prepare for.
Special Keynote
Jay McBain
Chief Analyst - Channels, Partnerships & Ecosystems
Start at 9 am PT
Acceleration, Opportunities and Trends in Cloud Marketplaces
Software sales via marketplaces are set to hit $85Bn by 2028, growing even faster than expected. Join Jay McBain, the analyst behind this prediction, to learn his latest analysis of trends reshaping cloud GTM, including: - “Google has been outgrowing both AWS and Microsoft in the public cloud hyperscaler market since declaring a 100% partner-led strategy.” - Millennial Buyer Dominance: Millennials now lead tech procurement, favoring self-serve, digital-first buying, making marketplaces a key channel. Partner-Marketplace Convergence: - Partner-involved marketplace deals will rise from 30% to 50% by 2027. With 75% of tech sales going “to, through, and with the channel,” marketplaces are becoming hubs where these ecosystems connect. - How AI is fueling hyperscaler growth and introducing new pricing models that could transform software sales Join us as Jay McBain unpacks these and other shifts that every Cloud GTM leader must prepare for.
Special Keynote
Jay McBain
Chief Analyst - Channels, Partnerships & Ecosystems
Start at 9 am PT
Acceleration, Opportunities and Trends in Cloud Marketplaces
Software sales via marketplaces are set to hit $85Bn by 2028, growing even faster than expected. Join Jay McBain, the analyst behind this prediction, to learn his latest analysis of trends reshaping cloud GTM, including: - “Google has been outgrowing both AWS and Microsoft in the public cloud hyperscaler market since declaring a 100% partner-led strategy.” - Millennial Buyer Dominance: Millennials now lead tech procurement, favoring self-serve, digital-first buying, making marketplaces a key channel. Partner-Marketplace Convergence: - Partner-involved marketplace deals will rise from 30% to 50% by 2027. With 75% of tech sales going “to, through, and with the channel,” marketplaces are becoming hubs where these ecosystems connect. - How AI is fueling hyperscaler growth and introducing new pricing models that could transform software sales Join us as Jay McBain unpacks these and other shifts that every Cloud GTM leader must prepare for.
Special Keynote
Dai Vu
Managing Director, Cloud Marketplace & ISV GTM Initiatives
9:30 am - 10:00 am PT
Insights from Google Cloud Marketplace Managing Director
Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value. Dai is the Managing Director of Google Cloud Marketplace and ISV Go-to-Market Initiatives, where he manages the global teams driving: - Business development and P&L management - Partner and platform strategy - Go-to-market initiatives, field and partner co-sell models - Partner engineering, onboarding and enablement Dai and his team are helping to transform how business software is bought and sold by modernizing procurement via online discovery, simplified purchasing and efficient deployment of enterprise-grade third-party cloud solutions. Results speak volumes - consistent triple-digit annual growth and billions in transaction value.
Special Keynote
Dai Vu
Managing Director, Cloud Marketplace & ISV GTM Initiatives
9:30 am - 10:00 am PT
Insights from Google Cloud Marketplace Managing Director
Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value. Dai is the Managing Director of Google Cloud Marketplace and ISV Go-to-Market Initiatives, where he manages the global teams driving: - Business development and P&L management - Partner and platform strategy - Go-to-market initiatives, field and partner co-sell models - Partner engineering, onboarding and enablement Dai and his team are helping to transform how business software is bought and sold by modernizing procurement via online discovery, simplified purchasing and efficient deployment of enterprise-grade third-party cloud solutions. Results speak volumes - consistent triple-digit annual growth and billions in transaction value.
Special Keynote
Dai Vu
Managing Director, Cloud Marketplace & ISV GTM Initiatives
9:30 am - 10:00 am PT
Insights from Google Cloud Marketplace Managing Director
Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value. Dai is the Managing Director of Google Cloud Marketplace and ISV Go-to-Market Initiatives, where he manages the global teams driving: - Business development and P&L management - Partner and platform strategy - Go-to-market initiatives, field and partner co-sell models - Partner engineering, onboarding and enablement Dai and his team are helping to transform how business software is bought and sold by modernizing procurement via online discovery, simplified purchasing and efficient deployment of enterprise-grade third-party cloud solutions. Results speak volumes - consistent triple-digit annual growth and billions in transaction value.
In partnership with:
In partnership with:
In partnership with:
Co-Sell & Joint GTM Panel
Accelerate Growth with Co-Sell and GTM with GCP Marketplace
Join us for an insightful discussion with leaders from Google Cloud Marketplace and top ISVs on the latest marketplace strategies to scale your sales and reach customers globally
Our expert panel will reveal the systematic approach to building momentum through co-sell, internal and cloud alignment, operational excellence, and other proven tactics to maximize your revenue growth on GCP marketplace.
Among Our Incredible Panelists:
Oliver Schulz - Business Development Manager, Google Cloud Marketplace
Drew Herd - Sr. Director WW Business Development & Strategy at Databricks - Google Cloud
Isaiah Lott - Head of Alliances, Glean
John Jahnke - CEO at Tackle.io
We Will Discuss:
Strategies for SaaS Businesses to Stand Out in a Cloud Marketplace.
Maximizing Co-Selling and Co-Marketing with Google Cloud
How to Increase revenue opportunities by gaining access to Google Cloud's global customer base.
Partner Ecosystem Panel
Scale with Channel Partners at Google Cloud Marketplace
Canalys forecasts that >50% of sales via top hyperscaler marketplaces will flow through the channel by 2027!
But how exactly do partners fit into Cloud GTM? Where do they have an edge, and how can ISVs unlock growth on marketplaces? Discover insights from leaders from Google Cloud Marketplace, ISVs, and Partners, in our engaging panel on how to unlock and accelerate marketplace traction with channel partners.
Among Our Incredible Panelists:
Marc Harpster - Resell Strategic Initiatives Lead, Google Cloud
Rebecca Spataro - Director of Global Cloud Alliances at Snyk
Joshua Bushman - Cloud Marketplace & Cost Management Global Lead, World Wide Technology
Erica Ford - Senior Director Cloud Alliances at Fastly
We Will Discuss:
The critical role of channel partners in Cloud GTM growth
The growing influence of Service Partners in Cloud GTM
Re-sellers and Distributors as scale partners
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Ready to Scale Your Growth with Google Cloud Marketplace in 2025?
Ready to Scale Your Growth with Google Cloud Marketplace in 2025?
9:00 am - 9:30 am PT
Keynote:
Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys
9:00 am - 9:30 am PT
Keynote:
Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys
9:00 am - 9:30 am PT
Keynote:
Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Initiatives at Google Cloud
9:00 am - 9:30 am PT
Keynote:
Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Initiatives at Google Cloud
10:00 am - 10:30 am PT
Co-Sell & Joint GTM Panel (leaders from Google Cloud and 3 ISVs):
Accelerate your Growth with Co-Sell & Joint GTM in Google Cloud Marketplace
10:00 am - 10:30 am PT
Co-Sell & Joint GTM Panel (leaders from Google Cloud and 3 ISVs):
Accelerate your Growth with Co-Sell & Joint GTM in Google Cloud Marketplace
10:30 am - 11:00 am PT
Partner Ecosystem Panel (leaders Google Cloud, ISVs & Channel Partners):
How ISVs use Google Cloud Marketplace & Channel Partners for rapid growth
10:30 am - 11:00 am PT
Partner Ecosystem Panel (leaders Google Cloud, ISVs & Channel Partners):
How ISVs use Google Cloud Marketplace & Channel Partners for rapid growth
11:00 am - 11:30 am PT
Operational Tactics: Fireside & Q&A (with Partner Insight & Partners):
Marketplace Operations Playbook: Turning Listings into Revenue Faster
11:00 am - 11:30 am PT
Operational Tactics: Fireside & Q&A (with Partner Insight & Partners):
Marketplace Operations Playbook: Turning Listings into Revenue Faster
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight