5 Co-Sell Strategies to Drive $1M+ Cloud Marketplace Growth
5 Co-Sell Strategies to Drive $1M+ Cloud Marketplace Growth
Free Online Workshop
May 28, 2025
9-10am PT
Many companies think they’re co-selling—but they’re not. Learn how top performers turn marketplaces into $1M+ growth engines.
Many companies think they’re co-selling—but they’re not. Learn how top performers turn marketplaces into $1M+ growth engines.
After helping 200+ alliance leaders scale their marketplace revenue, one pattern emerged crystal clear: Success in 2025's $439Bn marketplace opportunity isn't about listing more products—it's about fundamental shifts in approach.
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Proven Strategies
This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 200+ alliance leaders scale their marketplace revenue growth.
Proven Strategies
This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 200+ alliance leaders scale their marketplace revenue growth.
Proven Strategies
This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 200+ alliance leaders scale their marketplace revenue growth.
2025 Opportunity
Learn how to tap into $439Bn of enterprise cloud commits strategically.
We'll share real examples, specific tactics, and pitfalls to avoid in cloud marketplaces.
2025 Opportunity
Learn how to tap into $439Bn of enterprise cloud commits strategically.
We'll share real examples, specific tactics, and pitfalls to avoid in cloud marketplaces.
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Opportunity Mindset
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Opportunity Mindset
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Opportunity Mindset
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
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Go-To-MarketStrategy
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Go-To-MarketStrategy
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Go-To-MarketStrategy
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
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Internal Alignment& Activation
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Internal Alignment& Activation
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Internal Alignment& Activation
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
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Co-SellExcellence
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Co-SellExcellence
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Co-SellExcellence
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
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Growth Acceleration
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Growth Acceleration
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
Growth Acceleration
❌ "Let's wait for cloud sellers to bring us deals"
✅ "How can we tap into $380Bn of enterprise cloud commits using marketplaces?"
In this 60-minute you'll Discover:
In this 60-minute you'll Discover:
Key trends reshaping Cloud GTM for ISVs and partners in 2025
Frameworks that helped one of alliance leaders generate $200K+ revenue and $7M pipeline within 8 weeks of listings
How top performers are capturing enterprise cloud commits strategically instead of pursuing random deals
Proven strategies to make your product essential to cloud-customer conversations
Real examples of companies transforming marketplace results through these mindset shifts
Key trends reshaping Cloud GTM for ISVs and partners in 2025
Frameworks that helped one of alliance leaders generate $200K+ revenue and $7M pipeline within 8 weeks of listings
How top performers are capturing enterprise cloud commits strategically instead of pursuing random deals
Proven strategies to make your product essential to cloud-customer conversations
Real examples of companies transforming marketplace results through these mindset shifts
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight