7 Cloud GTM Insights & Playbooks to Win Q2
7 Cloud GTM Insights & Playbooks to Win Q2
Free Online Workshop
Apr 2, 2026
9-10am PT
We’ll translate the most important Q1 Cloud GTM shifts into practical plays for Q2
We’ll translate the most important Q1 Cloud GTM shifts into practical plays for Q2
Distilled from our latest analysis of company data, hyperscaler updates, our events with 1,000+ alliance leaders, and patterns across 300+ course alumni. You’ll get a sharper view of what is changing in cloud marketplaces, co-sell, partner channels, and AI-driven distribution — and which signals are worth acting on in Q2.
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Proven Strategies
We’ll break down the Q1 signals separating Cloud GTM winners — and turn them into a practical Q2 plays
Built for alliance, marketplace, ecosystem, and Cloud GTM leaders who need clarity on what actually changed in Q1. Clear benchmark shifts, operator patterns, and practical takeaways across AWS, GCP, and Microsoft.
Proven Strategies
We’ll break down the Q1 signals separating Cloud GTM winners — and turn them into a practical Q2 plays
Built for alliance, marketplace, ecosystem, and Cloud GTM leaders who need clarity on what actually changed in Q1. Clear benchmark shifts, operator patterns, and practical takeaways across AWS, GCP, and Microsoft.
Proven Strategies
We’ll break down the Q1 signals separating Cloud GTM winners — and turn them into a practical Q2 plays
Built for alliance, marketplace, ecosystem, and Cloud GTM leaders who need clarity on what actually changed in Q1. Clear benchmark shifts, operator patterns, and practical takeaways across AWS, GCP, and Microsoft.
Opportunity & Gap
More teams are listed on marketplaces. Only ~20% have turned it into a repeatable growth engine
The gap between participants and operators is growing — across co-sell, RevOps, channel, and AI-led distribution. We'll show where top teams are gaining leverage now.
Opportunity & Gap
More teams are listed on marketplaces. Only ~20% have turned it into a repeatable growth engine
The gap between participants and operators is growing — across co-sell, RevOps, channel, and AI-led distribution. We'll show where top teams are gaining leverage now.
Opportunity & Gap
More teams are listed on marketplaces. Only ~20% have turned it into a repeatable growth engine
The gap between participants and operators is growing — across co-sell, RevOps, channel, and AI-led distribution. We'll show where top teams are gaining leverage now.
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7 signals from Q1 shaping Q2 priorities
The most important shifts from Q1 across cloud marketplaces, co-sell, AI distribution, and partner ecosystems — and why they matter for Q2 planning.
7 signals from Q1 shaping Q2 priorities
The most important shifts from Q1 across cloud marketplaces, co-sell, AI distribution, and partner ecosystems — and why they matter for Q2 planning.
7 signals from Q1 shaping Q2 priorities
The most important shifts from Q1 across cloud marketplaces, co-sell, AI distribution, and partner ecosystems — and why they matter for Q2 planning.
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What's actually working in co-sell right now
Recurring patterns we see across AWS, Microsoft, and Google Cloud operators — what is helping create pipeline and momentum, and what is still creating friction.
What's actually working in co-sell right now
Recurring patterns we see across AWS, Microsoft, and Google Cloud operators — what is helping create pipeline and momentum, and what is still creating friction.
What's actually working in co-sell right now
Recurring patterns we see across AWS, Microsoft, and Google Cloud operators — what is helping create pipeline and momentum, and what is still creating friction.
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Cloud commits tracker: where budget is moving
Latest hyperscaler commitment and consumption signals — and what they mean for marketplace timing, deal flow, and budget conversations in Q2.
Cloud commits tracker: where budget is moving
Latest hyperscaler commitment and consumption signals — and what they mean for marketplace timing, deal flow, and budget conversations in Q2.
Cloud commits tracker: where budget is moving
Latest hyperscaler commitment and consumption signals — and what they mean for marketplace timing, deal flow, and budget conversations in Q2.
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Operator patterns from 300+ course alumni
The recurring patterns we see across our community — what separates teams scaling marketplace revenue from teams that plateau
Operator patterns from 300+ course alumni
The recurring patterns we see across our community — what separates teams scaling marketplace revenue from teams that plateau
Operator patterns from 300+ course alumni
The recurring patterns we see across our community — what separates teams scaling marketplace revenue from teams that plateau
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How AI is changing distribution on marketplaces
AI is reshaping how software is bought and sold on cloud marketplaces — from agentic solutions to new consumption models. What this means for your GTM
How AI is changing distribution on marketplaces
AI is reshaping how software is bought and sold on cloud marketplaces — from agentic solutions to new consumption models. What this means for your GTM
How AI is changing distribution on marketplaces
AI is reshaping how software is bought and sold on cloud marketplaces — from agentic solutions to new consumption models. What this means for your GTM
Cloud GTM Quarterly Live: 7 Insights & Playbooks to Win Q2
We’ll translate the most important Q1 Cloud GTM shifts into practical plays for Q2
Cloud GTM Quarterly Live: 7 Insights & Playbooks to Win Q2
We’ll translate the most important Q1 Cloud GTM shifts into practical plays for Q2
Cloud GTM Quarterly Live: 7 Insights & Playbooks to Win Q2
We’ll translate the most important Q1 Cloud GTM shifts into practical plays for Q2
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
In this 60-minute session you'll discover:
In this 60-minute session you'll discover:
7 marketplace signals from Q1 to shape your Q2 strategy
Updated cloud commits data across AWS, GCP, and Microsoft and what it means for your marketplace deal flow
Co-sell and operational patterns separating teams that scale from teams that stall
How AI is changing distribution and GTM on hyperscaler marketplaces
What to prioritize in Q2 based on where you are in your marketplace journey
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Master Marketplaces with 5-week Cloud GTM Leader cohort course
This webinar gives you signals. Our cohort course goes deeper and helps you implement. Cohort 15 starts on April 7
Cloud GTM Leader is built for alliance, marketplace, and Cloud GTM operators who want to accelerate revenue across AWS, Azure, and Google Cloud with proven strategies, peer learning, and real-world operator insight. 300+ alumni rated it 9/10
Master Marketplaces with 5-week Cloud GTM Leader cohort course
This webinar gives you signals. Our cohort course goes deeper and helps you implement. Cohort 15 starts on April 7
Cloud GTM Leader is built for alliance, marketplace, and Cloud GTM operators who want to accelerate revenue across AWS, Azure, and Google Cloud with proven strategies, peer learning, and real-world operator insight. 300+ alumni rated it 9/10
Master Marketplaces with 5-week Cloud GTM Leader cohort course
This webinar gives you signals. Our cohort course goes deeper and helps you implement. Cohort 15 starts on April 7
Cloud GTM Leader is built for alliance, marketplace, and Cloud GTM operators who want to accelerate revenue across AWS, Azure, and Google Cloud with proven strategies, peer learning, and real-world operator insight. 300+ alumni rated it 9/10
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight