Accelerate Growth with Google Cloud Marketplace in 2026

Free Online Event

March 24, 2026

9-11:30 am PT

Insider strategies for Co-Sell, Marketplace GTM, and Ecosystem Growth from Google Cloud leaders and top ISVs

In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from Google Cloud, leaders from ISVs like Palo Alto Networks ($1.5B+ in GCP MP sales), MongoDB (3X GCP Partner of the Year) and top channel partners

Save Your Spot

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Not only it’s on track, but he expects marketplaces to reach $163 billion by 2030 with 59% of marketplace deals include or be led by channel partners. For Google Cloud partners the math is compelling: for every$1 of GCP services sold, there's $7 in partner multiplier to capture. Jay also stressed that Agentic AI is on track to$267B opportunity for partners by 2030. It is growing at 35% CAGR, “making it one of the largest partner opportunities”. In our last event he explained that: “Agentic AI isstarting to look like micro-consumption, a $1 or $2per thing… The only way it’s going to work is through marketplaces … because you’re selling outcomes.”

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Special Keynote

Dai Vu

Managing Director, Cloud Marketplace & ISV GTM Initiatives

9:30 am - 10:00 am PT

Insights from Google Cloud Marketplace Managing Director

Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value.

Dai Vu is the Managing Director of Google CloudMarketplace and ISV Go-to-Market Initiatives, where he manages the global teams driving: - Business development and P&L management - Partner and platform strategy - Go-to-market initiatives, fi eld and partner co-sell models - Partner engineering, onboarding and enablement Dai and his team are helping to transform how business software is bought and sold by modernizing procurement via online discovery, simplified purchasing and efficient deployment of enterprise-grade third-party cloud solutions. Results speak volumes - consistent triple-digit annual growth and billions in transaction value.

Special Keynote

Dai Vu

Managing Director, Cloud Marketplace & ISV GTM Initiatives

9:30 am - 10:00 am PT

Insights from Google Cloud Marketplace Managing Director

Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value.

Special Keynote

Dai Vu

Managing Director, Cloud Marketplace & ISV GTM Initiatives

9:30 am - 10:00 am PT

Insights from Google Cloud Marketplace Managing Director

Google Cloud Marketplace has sustained triple-digit annual growth for multiple years and drives billions of dollars in annual gross transaction value.

In partnership with:

Become a Partner

In partnership with:

Become a Partner

In partnership with:

Become a Partner

Co-Sell & Joint GTM Panel

10:00 am -10:30 am PT

Accelerate Growth with
Co-Sell and GTM on
Google Cloud Marketplace

We'll break down the systematic approach to building momentum with co-sell, internal and cloud alignment and other proven tactics to maximize your growth on GCP marketplace.

Among Our Incredible Panelists:

John Murray - Director Partner Programs, MongoDB
Kevin Goodspeed - Head of Startup, VC and Scaled Business Development
John Jahnke - CEO at Tackle.io
Stay tuned as we announce more speakers

We Will Discuss:

Strategies for SaaS Businesses to Stand Out on Google Cloud Marketplace
Maximizing Co-Selling and Co-Marketing with Google Cloud
How to Increase revenue opportunities by gaining access to GCP's global customer base

Save Your Spot

John Murray

Director Partner Programs

John Murray

Director Partner Programs

Kevin Goodspeed

Head of Startup, VC and Scaled Business Development

Kevin Goodspeed

Head of Startup, VC and Scaled Business Development

John Jahnke

CEO at Tackle.io

John Jahnke

CEO at Tackle.io

Incredible Speaker

Will be revealed soon

Incredible Speaker

Will be revealed soon

Partner Ecosystem Panel

10:30 am -11:00 am PST

Scale with Channel Partners at Google Cloud Marketplace

Channel Partners forecasted to drive 59% of marketplace deals by 2030. But where exactly do partners have an edge in Cloud GTM?

How can ISVs unlock growth on marketplaces with channel?   How partners fit in marketplace GTM?   How to take full advantage of GCP MCPO and its growing partner ecosystem?

Discover latest insights from Google Cloud, leading ISVs, like Palo Alto Networks and Channel Partners, and master your growth on GCP marketplace with channel.

Among Our Incredible Panelists:

Munish Khetrapal - VP for Cloud Engagement at Palo Alto Networks
Shamsah Hirani - Senior ISV and Channel Strategic Initiatives Manager
Stay tuned as we announce more speakers

We Will Discuss:

Critical role of channel partners in Cloud GTM growth
Growing influence of Service Partners in Cloud GTM
Distributors and Re-sellers as scale partners

Save Your Spot

Munish Khetrapal

Vice President Cloud

Munish Khetrapal

Vice President Cloud

Shamsah Hirani

Senior ISV and Channel Strategic Initiatives Manager

Shamsah Hirani

Senior ISV and Channel Strategic Initiatives Manager

Incredible Speaker

Will be revealed soon

Incredible Speaker

Will be revealed soon

Operational Tactics: Fireside & Q&A

11:00 am -12:30 am PST

Marketplace Operations Playbook for Cloud GTM Growth

Marketplace Operations Playbook: Turning Listings into Revenue Faster

We’ll dive into scaling on GCP marketplace faster with operational excellence, minimizing manual efforts with automations and more.

Among Our Incredible Panelists:

We Will Discuss:

Automating cloud co-sell
Integrating Cloud GTM across company operations, RevOps & more
Private Offers and PLG automations

Save Your Spot

Roman Kirsanov

CEO at Partner Insight

Roman Kirsanov

CEO at Partner Insight

John Jahnke

CEO at Tackle.io

John Jahnke

CEO at Tackle.io

Incredible Speaker

Will be revealed soon

Incredible Speaker

Will be revealed soon

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Ready to Scale Your Growth with Google Cloud Marketplace?

Reserve Your Spot

9:00 am - 9:30 am PT

Keynote:

Jay McBain - Chief Analyst, Channels, Partnerships & Ecosystems, Omdia

9:00 am - 9:30 am PT

Keynote:

Jay McBain - Chief Analyst, Channels, Partnerships & Ecosystems, Omdia

9:30 am - 10:00 am PT

Keynote:

Dai Vu - Managing Director, Cloud Marketplace & ISV GTM Initiatives at Google Cloud

9:30 am - 10:00 am PT

Keynote:

Dai Vu - Managing Director, Cloud Marketplace & ISV GTM Initiatives at Google Cloud

10:00 am - 10:30 am PST

Co-Sell & Joint GTM Panel (leaders from Google Cloud and 3 ISVs):

Accelerate your Growth with Co-Sell & Joint GTM in Google Cloud Marketplace

10:00 am - 10:30 am PST

Co-Sell & Joint GTM Panel (leaders from Google Cloud and 3 ISVs):

Accelerate your Growth with Co-Sell & Joint GTM in Google Cloud Marketplace

10:30 am - 11:00 am PT

Partner Ecosystem Panel (leaders Google Cloud, ISVs & Channel Partners):

How ISVs use Google Cloud Marketplace & Channel Partners for rapid growth

10:30 am - 11:00 am PT

Partner Ecosystem Panel (leaders Google Cloud, ISVs & Channel Partners):

How ISVs use Google Cloud Marketplace & Channel Partners for rapid growth

11:00 am - 11:30 am PT

Operational Excellence: Fireside & Q&A

Marketplace Operations Playbook for Cloud GTM Growth

11:00 am - 11:30 am PT

Operational Excellence: Fireside & Q&A

Marketplace Operations Playbook for Cloud GTM Growth

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.