500B Cloud Commits Crossed: Coach Your Sellers to Convert Them on Marketplace
500B Cloud Commits Crossed: Coach Your Sellers to Convert Them on Marketplace
Free Online Workshop
Nov 12, 2025
9-10am PT
Discover the strategies to capture your share of $531B in cloud commits
Discover the strategies to capture your share of $531B in cloud commits
The cloud backlog just blew past $500B+. We’ll show you how to turn those commits into closed-won—by coaching sellers on exactly when and how to run marketplace deals, and by removing friction with automation.
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Opportunity & Gap
Customers signed $531B in cloud cloud commits they must consume
Buying your software via AWS, Azure, or Google Cloud Marketplace lets them retire commits faster—turning months-long procurement into days. Most ISVs list on marketplaces, but their sales teams don't know when or how to actually run marketplace deals.
Opportunity & Gap
Customers signed $531B in cloud cloud commits they must consume
Buying your software via AWS, Azure, or Google Cloud Marketplace lets them retire commits faster—turning months-long procurement into days. Most ISVs list on marketplaces, but their sales teams don't know when or how to actually run marketplace deals.
From strategy to scripts
In 60 minutes, we’ll go from breaking down commits to seller scripts
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction—so your team can convert commits into closed revenue.
From strategy to scripts
In 60 minutes, we’ll go from breaking down commits to seller scripts
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction—so your team can convert commits into closed revenue.
From strategy to scripts
In 60 minutes, we’ll go from breaking down commits to seller scripts
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction—so your team can convert commits into closed revenue.
Exclusive Panel
How to Coach Sellers to Convert 500B+ Cloud Commits on Marketplace
Join us for a tactical 60-minute session with leaders from Contentsquare, AWS and Suger to break down:
The 3-question framework that qualifies commit to retirement to accelerate your deals
Three proven deal plays (with actual scripts)
Automation workflows that let sellers run marketplace deals without becoming ops experts
Our expert panel will reveal the systematic approach to activating sellers on cloud co-sell, removing friction, and converting the 500B commit opportunity into pipeline.
Among Our Incredible Panelists:
Roman Kirsanov – Founder & CEO, Partner Insight
Mike Marzano - Global Head of Cloud, Data & Platform Alliances, Contentsquare
Juston Salcido - Strategic Partnerships, Sr. Partner Development Specialist at AWS
Prashant Pai — Executive Vice President, Strategic Alliances and Partnerships, KnowBe4
Kyle Heisner — Head of Sales & GTM, Suger
In partnership with:
In partnership with:
In partnership with:
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Commit-Leveraging Tactics
Discover how the record $63B increase in cloud commits in Q3'25 creates urgency for ISVs—and how to position marketplace as the fastest path to commit burn-down for customers.
Commit-Leveraging Tactics
Discover how the record $63B increase in cloud commits in Q3'25 creates urgency for ISVs—and how to position marketplace as the fastest path to commit burn-down for customers.
Commit-Leveraging Tactics
Discover how the record $63B increase in cloud commits in Q3'25 creates urgency for ISVs—and how to position marketplace as the fastest path to commit burn-down for customers.
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Co-Sell Deal Plays
See the real co-sell tactics behind converting cloud backlog into ISV revenue: Commit-Retirement Play Budget-Crunch Play Beat-the-Competitor Play Walk away with buyer scripts, Cloud AE outreach templates, and when to introduce marketplace
Co-Sell Deal Plays
See the real co-sell tactics behind converting cloud backlog into ISV revenue: Commit-Retirement Play Budget-Crunch Play Beat-the-Competitor Play Walk away with buyer scripts, Cloud AE outreach templates, and when to introduce marketplace
Co-Sell Deal Plays
See the real co-sell tactics behind converting cloud backlog into ISV revenue: Commit-Retirement Play Budget-Crunch Play Beat-the-Competitor Play Walk away with buyer scripts, Cloud AE outreach templates, and when to introduce marketplace
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Operational Excellence
Learn how leading ISVs leverage automations and workflows to: Remove manual bottlenecks Eliminate operations burnout Accelerate deal velocity 10x
Operational Excellence
Learn how leading ISVs leverage automations and workflows to: Remove manual bottlenecks Eliminate operations burnout Accelerate deal velocity 10x
Operational Excellence
Learn how leading ISVs leverage automations and workflows to: Remove manual bottlenecks Eliminate operations burnout Accelerate deal velocity 10x
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Automation Playbook
Get exclusive insights from Suger on the operational automations that eliminate manual bottlenecks and scale marketplace deals 10x faster
Automation Playbook
Get exclusive insights from Suger on the operational automations that eliminate manual bottlenecks and scale marketplace deals 10x faster
Automation Playbook
Get exclusive insights from Suger on the operational automations that eliminate manual bottlenecks and scale marketplace deals 10x faster
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Who should attend
Heads of Alliances/Partnerships · Sales Enablement ·RevOps · Sales Managers · Frontline leaders activating sellers on cloud co-sell.
Who should attend
Heads of Alliances/Partnerships · Sales Enablement ·RevOps · Sales Managers · Frontline leaders activating sellers on cloud co-sell.
Who should attend
Heads of Alliances/Partnerships · Sales Enablement ·RevOps · Sales Managers · Frontline leaders activating sellers on cloud co-sell.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$240 B
Commits
$244 B
Commits
$155 B
Azure Enterprise
$288 B
Open AI commits*
Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight