$1.2T+ Cloud Commits:
$1.2T+ Cloud Commits:
5 Playbooks AI-Natives Use to Build Marketplace Revenue
5 Playbooks AI-Natives Use to Build Marketplace Revenue
Free Online Event
May 27, 2026
9-10am PT
Cloud commits just crossed $1T — with $364B on AWS, growing $120B QoQ. Capture your share.
Cloud commits just crossed $1T — with $364B on AWS, growing $120B QoQ. Capture your share.
Get operator playbooks from leading AI-native companies driving $MM in revenue via Cloud Marketplaces — and turning it into a scalable revenue channel.
Leave with 5 ready-to-use Marketplace playbooks to scale revenue this year.
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Opportunity & Gap
Cloud commits jumped from $900B to $1.2T+ in 3 months — AWS alone is $364B. Bedrock +170% QoQ. Marketplace is now the AI buying path.
Buying your software via AWS Marketplace lets buyers use their commits faster — turning your months-long sales cycle into days. But the gap between "listed" and "growing" on marketplace is where most teams stall.
Opportunity & Gap
Cloud commits jumped from $900B to $1.2T+ in 3 months — AWS alone is $364B. Bedrock +170% QoQ. Marketplace is now the AI buying path.
Buying your software via AWS Marketplace lets buyers use their commits faster — turning your months-long sales cycle into days. But the gap between "listed" and "growing" on marketplace is where most teams stall.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies scaling on Marketplaces
Walk away with the buyers qualification frameworks, proven deal plays to get cloud co-sell attention, and enablement and operation workflows that remove seller friction — so your team can convert commits into closed revenue.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies scaling on Marketplaces
Walk away with the buyers qualification frameworks, proven deal plays to get cloud co-sell attention, and enablement and operation workflows that remove seller friction — so your team can convert commits into closed revenue.
Strategy → 3 Playbooks
In 60 minutes, we'll break down what's working for top AI-native companies scaling on Marketplaces
Walk away with the buyers qualification frameworks, proven deal plays to get cloud co-sell attention, and enablement and operation workflows that remove seller friction — so your team can convert commits into closed revenue.
Exclusive Panel
Learn from operators who've built the motion
Market insights, operator playbooks, and the automation layer — from leaders scaling AI revenue through Cloud Marketplaces right now
Our Incredible Panelists:
Karan Singh — Partnerships Lead, LangChain
Rob Weidner — Director, Global Cloud Alliances, Grafana Labs
Roman Kirsanov — CEO, Partner Insight
Nate Stecz — Senior Partner Development Manager - Artificial Intelligence
Trunal Bhanse — CEO, Clazar
We Will Discuss:
Market Framing: Why AWS just had its fastest quarter in 15 quarters — and what it means for AI ISVs
How AI-Native Companies Set Up & Execute Marketplace Growth
5 Playbooks You Can Copy Today
How to Automate the Motion to Remove the Friction
Who is it for:
Alliance & Partnerships Leaders
ISV Leaders Driving Marketplace Activation (AI-native and not)
Sales Enablement & RevOps
Cloud GTM Operators at Any Stage
In partnership with:
In partnership with:
In partnership with:
What You'll Walk Away With: Marketplace Playbooks
Playbooks top AI-native companies use to boost marketplace growth — from converting commits into pipeline to scaling co-sell. Copy, customize, deploy.
What You'll Walk Away With: Marketplace Playbooks
Playbooks top AI-native companies use to boost marketplace growth — from converting commits into pipeline to scaling co-sell. Copy, customize, deploy.
What You'll Walk Away With: Marketplace Playbooks
Playbooks top AI-native companies use to boost marketplace growth — from converting commits into pipeline to scaling co-sell. Copy, customize, deploy.
Decode the latest Marketplace and AI GTM signals
Cloud and Marketplace growth, AI demand, cloud commitments, and marketplace procurement are all moving at once.
We’ll open with the latest market data and what it means for alliance, marketplace, and cloud GTM leaders trying to capture the next wave of cloud ecosystem revenue.
Decode the latest Marketplace and AI GTM signals
Cloud and Marketplace growth, AI demand, cloud commitments, and marketplace procurement are all moving at once.
We’ll open with the latest market data and what it means for alliance, marketplace, and cloud GTM leaders trying to capture the next wave of cloud ecosystem revenue.
Decode the latest Marketplace and AI GTM signals
Cloud and Marketplace growth, AI demand, cloud commitments, and marketplace procurement are all moving at once.
We’ll open with the latest market data and what it means for alliance, marketplace, and cloud GTM leaders trying to capture the next wave of cloud ecosystem revenue.
Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early.
We’ll cover how AI and cloud budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early.
We’ll cover how AI and cloud budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
Turn AWS budgets into pipeline
How to identify accounts where AWS Marketplace can matter early.
We’ll cover how AI and cloud budgets are changing, how to spot customer commit signals, and how to bring marketplace into deal strategy before the buyer already decides how they want to purchase.
Build “Better Together” for AWS co-sell
Top performers have a clear AWS story: why their product matters for AWS customers, how it drives consumption, where it fits into AI, data, security or agentic workflows, and why AWS field teams should care.
We’ll break down how to position your product for co-sell relevance — without turning it into generic partner marketing.
Build “Better Together” for AWS co-sell
Top performers have a clear AWS story: why their product matters for AWS customers, how it drives consumption, where it fits into AI, data, security or agentic workflows, and why AWS field teams should care.
We’ll break down how to position your product for co-sell relevance — without turning it into generic partner marketing.
Build “Better Together” for AWS co-sell
Top performers have a clear AWS story: why their product matters for AWS customers, how it drives consumption, where it fits into AI, data, security or agentic workflows, and why AWS field teams should care.
We’ll break down how to position your product for co-sell relevance — without turning it into generic partner marketing.
Enable sales to turn Cloud GTM into revenue
Marketplace revenue does not scale if only the alliances team understands the motion.
We’ll cover how leading teams enable sellers to qualify marketplace opportunities, introduce AWS Marketplace earlier, position the buyer value, and route deals without slowing down the sales cycle.
Enable sales to turn Cloud GTM into revenue
Marketplace revenue does not scale if only the alliances team understands the motion.
We’ll cover how leading teams enable sellers to qualify marketplace opportunities, introduce AWS Marketplace earlier, position the buyer value, and route deals without slowing down the sales cycle.
Enable sales to turn Cloud GTM into revenue
Marketplace revenue does not scale if only the alliances team understands the motion.
We’ll cover how leading teams enable sellers to qualify marketplace opportunities, introduce AWS Marketplace earlier, position the buyer value, and route deals without slowing down the sales cycle.
Scale revenue with smart operations and workflows
Cloud GTM breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading AI teams make marketplace GTM scalable with workflows, better operations, and automation.
Scale revenue with smart operations and workflows
Cloud GTM breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading AI teams make marketplace GTM scalable with workflows, better operations, and automation.
Scale revenue with smart operations and workflows
Cloud GTM breaks when sales, alliances, RevOps, legal, finance, and procurement all depend on one person who knows the marketplace maze.
We’ll discuss how leading AI teams make marketplace GTM scalable with workflows, better operations, and automation.
$1.2T+ Cloud Commits: 5 Playbooks AI-Natives Use to Build Marketplace Revenue
Join us live on May 27, 9-10 AM PT
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
$364 B
Commits
$462 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of $1.2T+ Commits with Cloud Marketplaces
Hyperscalers have accumulated over $1.2 trillion in committed customer spend — and a growing share of it can be used to purchase software through their cloud marketplaces.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$364 B
Commits
$462 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of $1.2T+ Commits with Cloud Marketplaces
Hyperscalers have accumulated over $1.2 trillion in committed customer spend — and a growing share of it can be used to purchase software through their cloud marketplaces.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
$364 B
Commits
$462 B
Commits
$157 B
Azure Enterprise
$281 B
Open AI commits*
Unlock YOUR Share
of $1.2T+ Commits with Cloud Marketplaces
Hyperscalers have accumulated over $1.2 trillion in committed customer spend — and a growing share of it can be used to purchase software through their cloud marketplaces.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
*Details in quarterly cloud commits tracker
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight