$100M Cloud GTM Playbook: 2 Years, 250+ Alumni, 5 Breakthrough Patterns
$100M Cloud GTM Playbook: 2 Years, 250+ Alumni, 5 Breakthrough Patterns
Free Online Workshop
Sep 4, 2025
9-10am PT
Capture your share of $900B customer cloud commitments
Capture your share of $900B customer cloud commitments
Get operator playbooks to align leadership, enable sellers, and leave with a ready-to-use Marketplace Template Pack to scale revenue in 2026.
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Proven Strategies
This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 250+ alliance leaders scale their marketplace revenue growth
Proven Strategies
This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 250+ alliance leaders scale their marketplace revenue growth
$MM Opportunity
Learn the 5 key patterns behind every $10M+ marketplace transformation. These insights emerged from analyzing hundreds of marketplace successes and failures.
$MM Opportunity
Learn the 5 key patterns behind every $10M+ marketplace transformation. These insights emerged from analyzing hundreds of marketplace successes and failures.
$MM Opportunity
Learn the 5 key patterns behind every $10M+ marketplace transformation. These insights emerged from analyzing hundreds of marketplace successes and failures.
Learn transformations from top operators
Alex Balcanquall, Sr Director of Marketplace Strategy & Operations at Cloud Software Group (Citrix).
Alex has driven a doubling of Total Contract Value through marketplaces each year since 2021.
In 2024, his closed TCV growth via marketplaces was ~450% vs previous year, representing 20% of Citrix's total TCV across all channels.
David Mauer brings fresh battlefield insights from GitLab, where he led Ecosystem Cloud Programs and helped drive $100M+ in marketplace revenue.
Now VP of Channel & Alliances at LucidLink, he's mastered turning marketplace and channel partner complexity into competitive advantage.
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5 breakthrough patterns
Key insights, strategies & tactics that separate $10M+ winners from everyone else (developed from 250+ real transformations)
5 breakthrough patterns
Key insights, strategies & tactics that separate $10M+ winners from everyone else (developed from 250+ real transformations)
5 breakthrough patterns
Key insights, strategies & tactics that separate $10M+ winners from everyone else (developed from 250+ real transformations)
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Go-To-Market and Co-Sell strategies
Why most marketplace initiatives plateau —and the practical shifts that change everything and drive traction
Go-To-Market and Co-Sell strategies
Why most marketplace initiatives plateau —and the practical shifts that change everything and drive traction
Go-To-Market and Co-Sell strategies
Why most marketplace initiatives plateau —and the practical shifts that change everything and drive traction
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Breaking down blind spots
Deconstructing what's costing most companies millions in missed opportunities
Breaking down blind spots
Deconstructing what's costing most companies millions in missed opportunities
Breaking down blind spots
Deconstructing what's costing most companies millions in missed opportunities
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Live case studies breakdown
How our alumni drive $MM+ on marketplaces using these exact insights and strategies
Live case studies breakdown
How our alumni drive $MM+ on marketplaces using these exact insights and strategies
Live case studies breakdown
How our alumni drive $MM+ on marketplaces using these exact insights and strategies
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2-year data insights
What actually works vs. what sounds good in theory
2-year data insights
What actually works vs. what sounds good in theory
2-year data insights
What actually works vs. what sounds good in theory
In this 60-minute you'll Discover:
In this 60-minute you'll Discover:
$100M pattern analysis - why some companies consistently capture $MM in marketplace revenue, while others stall.
How top performers systematically access $469Bn in enterprise commitments instead of waiting for random deals.
Proven strategies to make your product essential to cloud-customer conversations.
Live case study breakdowns of examples of companies transforming marketplace results through these strategies.
Key trends reshaping Cloud GTM for ISVs and partners.
$100M pattern analysis - why some companies consistently capture $MM in marketplace revenue, while others stall.
How top performers systematically access $469Bn in enterprise commitments instead of waiting for random deals.
Proven strategies to make your product essential to cloud-customer conversations.
Live case study breakdowns of examples of companies transforming marketplace results through these strategies.
Key trends reshaping Cloud GTM for ISVs and partners.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Presented by
Roman Kirsanov
CEO of Partner Insight
Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.
He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Learn more & Master Marketplaces with our 5-week cohort course & community
Events & community for marketplace operators, founders and alliance leaders who grow together
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight
Join 5,000 GTM leaders
Weekly Newsletter
Scale to $100M+ via Cloud Marketplaces
© 2026 Partner Insight