Microsoft Marketplace: Your growth ecosystem for FY27

Free Online Workshop

Jan 12, 2026

9-10am PT

Insider strategies for Co-Sell, Marketplace Growth, and Channel Acceleration from Microsoft leaders and top ISVs

Join us for a special online event with Microsoft. In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from Microsoft and Cloud GTM leaders from top software companies and channel partners

Keynotes from Top Analyst & General Manager of Microsoft Marketplace

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Not only it’s on track, but he expects marketplaces to reach $163 billion by 2030 with 59% of marketplace deals include or be led by channel partners. Jay also named Agentic AI "the largest growth opportunity (in the entire technology industry) for partners in the next 3-5 years."  He underscores that enterprise AI deployments are becoming "pure ecosystem plays" requiring partners to orchestrate solutions across hyperscalers like Microsoft.  The opportunity: "By broadening their hyperscaler engagement, channel partners can not only future-proof their businesses around AI but also become indispensable advisors in their clients' digital journeys."

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Partner Opportunities & Trends in Cloud Marketplaces and AI

Jay McBain, Chief Analyst at Omdia has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.

Special Keynote

Mira Ayad

General Manager,  Global Marketplace

9:30 am - 10:00 am PT

Insights from Microsoft Marketplace General Manager

As General Manager of the Microsoft marketplace, Mira Ayad is leading a fast-growing platform that’s at the epicenter of the Microsoft co-sell strategy

The breakthrough results: - The Microsoft marketplace connects partner solutions to global buyers 24/7, with more than 2X sales growth YoY. - As cloud and AI adoption accelerates, Microsoft is further investing in empowering the channel. Channel-led marketplace sales grew 3.5X last fiscal year—unlocking a massive growth opportunity across its 500K+ partner ecosystem. But the real inflection point is AI convergence with the marketplace. As the marketplace trajectory continues to climb, AI adoption is accelerating it further and driving unprecedented growth in new customers purchasing AI solutions through the marketplace.

Special Keynote

Mira Ayad

General Manager,  Global Marketplace

9:30 am - 10:00 am PT

Insights from Microsoft Marketplace General Manager

As General Manager of the Microsoft marketplace, Mira Ayad is leading a fast-growing platform that’s at the epicenter of the Microsoft co-sell strategy

Special Keynote

Mira Ayad

General Manager,  Global Marketplace

9:30 am - 10:00 am PT

Insights from Microsoft Marketplace General Manager

As General Manager of the Microsoft marketplace, Mira Ayad is leading a fast-growing platform that’s at the epicenter of the Microsoft co-sell strategy

In partnership with:

Future Partnership

In partnership with:

Future Partnership

In partnership with:

Future Partnership

Co-Sell & Joint GTM Panel

10:00 -10:30 am PT

Microsoft Success for FY27: Co-Sell, AI GTM and beyond

We'll break down tactics top performers use to stand out in Microsoft marketplace, drive momentum and revenue with co-selling.

Our expert panel will break down the systematic approach to building momentum through co-sell, internal + cloud alignment, operational excellence, and other proven tactics to maximize your revenue growth on Microsoft marketplace.

Our Incredible Speakers:

Sridhar Adusumilli - CEO of Labra
Stay tuned as we announce more speakers

We Will Discuss:

Strategies for SaaS businesses to stand out on Microsoft Marketplace
Maximizing co-selling with Microsoft Marketplace
How to Increase revenue opportunities by gaining access to Microsoft's global customer base

Save Your Spot

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Sridhar Adusumilli

CEO and Founder

Sridhar Adusumilli

CEO and Founder

Partner Ecosystem Panel

10:30-11:00 am PT

Activating Ecosystem-Led Sales

Channel Partners forecasted to drive 59% of marketplace deals by 2030. But where exactly do partners have an edge in Cloud GTM?

How to take full advantage of Microsoft multiparty private offers (MPO), Resale Enabled Offers (REO) and its vast partner ecosystem?  How can ISVs unlock growth on marketplaces with channel?   

Discover latest insights from Microsoft, Channel Partners, and ISVs to unlock traction on Microsoft marketplace with channel partners.

Our Incredible Panelists:

Mason McCoy - Director, Marketplace Strategy and Priorities
Stay tuned as we announce more speakers

We Will Discuss:

The critical role of channel partners in Cloud GTM growth
The growing influence of Service Partners in Cloud GTM and AI implementation
Distributors and Re-sellers as scale partners

Save Your Spot

Mason McCoy

Director, Marketplace Strategy and Priorities

Mason McCoy

Director, Marketplace Strategy and Priorities

Mike Marzano

Microsoft Alliances

Mike Marzano

Microsoft Alliances

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Incredible speaker

To be announced

Operational Tactics: Fireside & Q&A

11:00- 11:30 am PT

Marketplace Operations Playbook for Cloud GTM Growth

Marketplace Operations Playbook: Turning Listings into Revenue Faster

We’ll dive into scaling on Microsoft marketplace faster with operational excellence, minimizing manual efforts with automations and more.

Among Our Incredible Panelists:

Roman Kirsanov - CEO of Partner Insight
Dominic Garabedian - GM & VP of Sales & Marketing, Labra.io
Mark Eastman - Head of Global CSP Alliances and Sales, Check Point Software

We Will Discuss:

Integrating Cloud GTM across company operations
Automating cloud co-sel
Private Offers, PLG automations, RevOps & more

Dominic Garabedian

GM & VP of Sales & Marketing

Dominic Garabedian

GM & VP of Sales & Marketing

Mark Eastman

Head of Global CSP Alliances and Sales

Mark Eastman

Head of Global CSP Alliances and Sales

Roman Kirsanov

CEO at Partner Insight

Roman Kirsanov

CEO at Partner Insight

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Ready to Scale Your Growth with Microsoft Marketplace?

Reserve Your Spot

9:00 am - 9:10 am PT

Opening & State of Cloud GTM

Roman Kirsanov - Founder & CEO, Partner Insight

9:00 am - 9:10 am PT

Opening & State of Cloud GTM

Roman Kirsanov - Founder & CEO, Partner Insight

9:10 am - 9:30 am PT

Keynote:

Jay McBain - Chief Analyst, Channels, Partnerships & Ecosystems, Omdia

9:10 am - 9:30 am PT

Keynote:

Jay McBain - Chief Analyst, Channels, Partnerships & Ecosystems, Omdia

9:30 am - 10:00 am PT

Keynote:

Mira Ayad - General Manager, Global Marketplace at Microsoft

9:30 am - 10:00 am PT

Keynote:

Mira Ayad - General Manager, Global Marketplace at Microsoft

10:00 am - 10:30 am PST

Co-Sell & Joint GTM Panel (leaders from Microsoft and 3 ISVs):

Microsoft Success for FY27: Co-Sell, AI GTM and beyond

10:00 am - 10:30 am PST

Co-Sell & Joint GTM Panel (leaders from Microsoft and 3 ISVs):

Microsoft Success for FY27: Co-Sell, AI GTM and beyond

10:30 am - 11:00 am PT

Partner Ecosystem Panel (leaders Microsoft, ISVs & Channel Partners):

How ISVs use Microsoft Marketplace & Channel Partners for rapid growth

10:30 am - 11:00 am PT

Partner Ecosystem Panel (leaders Microsoft, ISVs & Channel Partners):

How ISVs use Microsoft Marketplace & Channel Partners for rapid growth

11:00 am - 11:30 am PT

Operational Excellence: Fireside & Q&A

Marketplace Operations Playbook for Cloud GTM Growth

11:00 am - 11:30 am PT

Operational Excellence: Fireside & Q&A

Marketplace Operations Playbook for Cloud GTM Growth

$155 B

Azure Enterprise

$281 B

Open AI commits*

$240 B

Commits

$244 B

Commits

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Hyperscalers have accumulated ~$900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.    

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$155 B

Azure Enterprise

$281 B

Open AI commits*

$240 B

Commits

$244 B

Commits

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$155 B

Azure Enterprise

$281 B

Open AI commits*

$240 B

Commits

$244 B

Commits

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.