To understand the growth and position of 📊 top cloud marketplaces, let’s think from first principles. Here’s insights from their search interest changes since January 2022 (post-Covid) until now.
This Google Trends data isn't a perfect model, but it offers insights into the shifting landscape. If you’re a cloud alliance leader, this can help you validate or optimize your Cloud GTM strategies.
🗽 Amazon Web Services (AWS) Marketplace Dominance
AWS Marketplace (blue line) consistently leads in search interest, significantly outpacing competitors. This sustained high interest reflects its strong market position and wide adoption.
For partnership leaders, aligning with AWS can offer substantial visibility and reach. Leveraging AWS’s ecosystem can drive significant traffic and potential business opportunities.
📈 Microsoft Azure Steady Performance
Azure Marketplace (red line) shows a stable and relatively high level of interest. Although it trails AWS, it is the second most searched term, indicating solid engagement. There is also a slight upward trend with a notable uptick at the end of 2023 and into 2024.
Azure’s strong performance suggests it is a key player in the market. Partnerships with Azure can be strategically beneficial, particularly to reach businesses already embedded in the Microsoft ecosystem.
✨ Google Cloud Growth
Starting from a lower base, Google Cloud Marketplace (yellow line) shows a gradual upward trend. This suggests increasing interest and adoption, potentially driven by Google's investments in AI and data analytics capabilities.
💼 Salesforce Consistent Interest
Salesforce AppExchange (purple line) exhibits consistent yet lower levels of interest compared to AWS and Azure. While it doesn’t command the same level of interest, its CRM dominance offers unique partnership advantages.
⚔️ Second Place Battle
Azure and Salesforce are locked in a tight battle for second place, with Azure showing an edge and upward momentum. This tells us that the enterprise market is incredibly active in cloud marketplace adoption.
⭕ Oracle's Niche Position
Oracle Marketplace (green line) consistently shows the lowest interest. However, its stability indicates a loyal, albeit smaller, ecosystem. Partnerships with Oracle may require targeted strategies to tap into specific verticals where Oracle has a strong presence, such as database solutions and enterprise applications.
🎯Are You Leveraging Top Marketplaces?
Listing and growing on top marketplaces should be a priority. Leading marketplaces offer extensive reach and robust ecosystems that can significantly enhance your visibility and growth.
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