The reason you do #partnerships should be REALLY 💎clear and aligned internally and externally. Here is three key principles:
1. Partners need to directly meet the needs of the majority of your users/customers.
2. Partners need to be companies that you are excited to be aligned with and to be endorsing publicly. They need to have a set of values that fit your values.
Only after those first two conditions are met, comes the third principle
3. Partnerships should be revenue generating.
Excerpt from our fireside chat with Lauren Hoffman, who built the Partnerships function in the On Deck startup community.
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