In a "significant expansion" of their partnership with AWS, Salesforce will be offering its 🗽flagship products on the AWS Marketplace for the first time, an announcement that saw both Salesforce and Amazon shares rise on Monday.
🎯 This could be a defining moment for cloud marketplaces, as Salesforce, the company that pioneered the App Store concept, is itself now offering its product on cloud marketplaces.
Salesforce's offerings on the AWS Marketplace will include its highest-grossing products — the customer relationship management and support clouds — alongside its other well-known applications such as Data Cloud, Industry Clouds, Tableau, MuleSoft, Platform, and Heroku.
📊 Salesforce's strategy to list on Amazon Web Services (AWS) Marketplace is aimed at increasing sales and decreasing operating expenses, as the company seeks to expand “self-service” purchases.
Listing on AWS Marketplace furthers Salesforce’s goal of generating more sales that don’t require the help of sales reps to cut down on labor costs. “We need to be doing more of that,” Brian Millham, the company’s COO, said in a September interview when asked about his plans to reduce expenses.
Salesforce EVP Patrick Stokes also highlighted that Salesforce is looking at more channel-sales opportunities and could explore similar partnerships with other major cloud platforms like Microsoft Azure and Google Cloud. Stokes highlighted that Salesforce customers will be able to pay using credits on AWS Marketplace.
The expanded partnerships also make it easier for its customers to integrate AWS data into Salesforce products and use generative AI tools more effectively.
💎 “Today’s announcement is an incredible milestone in the evolution of our longstanding partnership with AWS,” said Marc Benioff, chair and CEO, Salesforce.
“We’re bringing together the No. 1 AI CRM provider and the leading cloud provider to deliver a trusted, open, integrated data and AI platform, and ensuring we meet massive customer demand for our products on the AWS Marketplace. With these enhancements to our partnership, we’re enabling all of our customers to be more innovative, productive and successful in this new AI era.”
📈 Amazon boasts that its marketplace helps companies reach hundreds of thousands of customers. “Our goal is that any software products you want to use in the cloud, you can purchase and fulfill through the marketplace,” AWS Senior Vice President Matt Garman said in an interview.
This partnership may be the catalyst the industry has been waiting for, potentially setting a new standard for cloud marketplace adoption.
Though I’m sure we’ll hear more exciting stats in Re:Invent.
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