It was my great pleasure to deliver a š keynote at the AWS Tech Partner Deep MP Co-Sell Day alongside Lewis Howarth this past Friday.
My 3 main takeaways from a day rich with actionable insights:
š Growth Acceleration via AWS Marketplace
As companies see growth acceleration via the Amazon Web Services (AWS) Marketplace, they are asking nuanced questions.
The AWS team smartly divided the day into tracks focusing on Co-sell, Channel, and Finance & Tax. This reflects a deep understanding of customer needs and the various personas interacting with the Marketplace. These are exactly the same groups of questions we see in our Cloud GTM Leader course every cohort.
The Co-sell track understandably drew a lot of attention, yet it's insightful that the Channel is gaining significant traction. Kudos to AWS for pioneering the CPPO program and their continued commitment to its success.
š¤ Empowering Partners: AWS's Essential Support
AWS's dedication to creating a supportive environment for partners shines through.
Having Marketplace co-sell days like this creates a platform for partners to workshop questions with both the hyperscaler team and amongst themselves.
The packed room and the vibrant exchange of ideas underscored the value such workshops bring to the partner ecosystem, driving collaborative growth within the partner ecosystem.
šÆ Marketplace Momentum: A Turning Tide in GTM Strategies
I believe 2024 will become transformative for tech as cloud marketplaces become a default in ISVs' GTM motions.
Marketplaces are no longer an additional channel but a key pillar of a tech company's GTM strategy. This is where the next generation of ISV and channel partners winners will be created.
No tech company today can afford to miss this channel.
š Special thanks to Lewis Howarth, Head of AWS Marketplace EMEA, ISVs and his team for the invitation to speak at the event.
The data I shared and the feedback have sparked a lot of insightful conversations. The opportunity that marketplaces play in shaping the future of GTM strategies is incredible.
Great to exchange insights and learn from AWS team: Lewis Howarth, Rick Buijserd, Arnaud Lempereur, Phil Soane and Oliver Moss.
More to come.
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š Accelerate your Growth in Cloud Marketplaces
Transform your marketplace strategy with first-hand insights from Cloud GTM leaders in our 5-week cohort course. Learn in a community of great alliance leaders. Join 100+ alums from companies like GitLab, Darktrace, IDC and others.
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