Much to anticipate at the upcoming 🗽Google Next! Especially exciting is the growth of its cloud marketplace, now a "super strategic area" for Google as Dai Vu, its Managing Director, emphasized in our event last week.
Dai Vu leads Cloud Marketplace & Global ISV GTM Initiatives at Google Cloud.
Under his leadership, Google Cloud Marketplace has experienced explosive growth:
🔺 In the H1 of 2023 alone, the Marketplace grew a staggering 140% year-over-year in gross transaction value. Yes, that’s much faster than the overall Google Cloud growth
🔺 Co-sell bookings in the Google Marketplace during the same period surged by an impressive 200% YoY
🔺 ISVs see 42% increase in deal acceleration time when selling via Marketplace
📈 Marketplace Momentum Continues to Build
"Everything is moving to Cloud Marketplace. We've experienced some very rapid growth and we're investing and enabling all partner types and all partner business models to participate in that value creation and delivery.” highlighted Dai Vu.
📊 3 Google Cloud Marketplace Trends to Watch
“Channel partners are really going to play a critical role in terms of driving marketplace growth.”
"We're going to establish Marketplace as that primary platform for onboarding, publishing, contracting all of our ecosystem AI and data offerings."
"We're really going to enable this shift from selling products and SKUs to selling customer outcomes and solutions."
Watch this clip from our event for more insights.
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